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For brands on Instagram, it might seem nearly impossible to compete with large corporations that can afford paid post after paid post in order to jump to the front of the line. But in reality, there are a few key ways to game the Instagram algorithm without breaking the bank.

Corporate responsibility leadership or PR spin? That’s a question the media has been pondering regarding Starbucks’ trainings to combat racial bias in its employees. The coffeeshop giant is shuttering all of its stores across the U.S. for four hours the afternoon of May 29.

Our weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories feature the the un-apology of baseball player Robinson Cano, President Trump’s Spygate, Facebook’s fight against fake news and an honor for Finn Partners’ Gil Bashe.

How can communicators on social break through the timeline to create branded content that doesn’t feel forced or fake, but instead is fresh and fun—all while maintaining the organization’s voice? Arby’s tackled this problem by leveraging one of the greatest forces on the internet today: nerd culture.

Measuring media relations success has to start at the top. Meaning, before you start collecting insights from your coverage, you need to have a benchmark of what your ideal story is, and everyone, from the CEO level down, needs to be in agreement about what that is.

Communicators know even a few words can move markets. A great example is what’s happening surrounding President Trump’s promise to have the Commerce Department investigate whether or not imported cars and parts are doing structural harm to the U.S. auto industry. Should Commerce rule that they are, the president could slap significant tariffs on imported autos. Until that decision is made, uncertainty will reign and auto industry communicators will be in the hot seat.

At PR News’ Social Media Awards Luncheon in New York, keynote speaker Jennifer Dulski, Facebook’s head of groups and community, hinted at a major announcement coming that afternoon from her division. Minutes later, the company announced via its blog four new features aimed at supporting communicators who manage Facebook Groups.

The winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan, SHIFT Communications and Weber Shandwick.

What is the best way for communicators to report up to the C-suite? For Nisha Morris, executive director for communication at Providence St. Joseph Health, the foundation for such work is based on communicators gaining the trust of the C-suite. She offers insights that have helped her and her team do so.

In today’s fast-paced world, there are few things more frustrating than receiving an emoji from a friend that your device doesn’t recognize. What other profound visual iconography have you been missing out on since you skipped that latest software update?