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A good infographic can help any company engage with its audience and provide information in a compelling way. Infographics can help nonprofits in particular increase interest in their cause as well as lead to an upsurge in donations. Here we share an infographic to show why the medium can be so impactful specifically for nonprofit organizations.

With all of the measurement options that exist, it can be easy to forget that the social platforms themselves track loads of data—but native analytics should nevertheless be a part of your measurement plan. To that end, here are some tips to best utilize them.

While it might be too early for data and analytics to verify it, Amazon’s pledge to boost wages to $15 per hour certainly appears to be a PR win for the retail giant. Looking at it deeper, Amazon almost certainly calculated the implications of balking, though PR considerations and optics likely cemented the move.

Fashion e-commerce site Revolve filed an IPO this week. The site, which describes itself in the filing as a “next-generation fashion retailer for millennial consumers”, mentions the word influencers a whopping 79 times. Going public also brings on an increased level of scrutiny, and the need for Revolve to make sure its influencers are properly disclosing their relationships to the FTC. That has not always been the case.

Bell, formerly Bell Helicopter, is another example of a brand where the PR title is outdated. For the past five years the CCO, Robert Hastings, has been building what the company calls its strategic communications department. Hastings urges his staff to view its work strategically, since the goal is to use communication to influence measurable business outcomes. That’s strategic communications not PR.

Google has the final say in what pages rank at the top of search results. So it makes sense that Google tools would be best suited for measuring the success of your website optimization efforts. In the last few months, Google has unveiled a slate of new features for better understanding website visitor behavior. Here’s a recap of each, with their communications takeaways.

Blogs can be an excellent way for brands to connect with audiences, but tying them back to business objectives can be difficult. This infographic provides a step by step process for creating compelling blog posts that will take your content from good to great.

Podcasts are no longer the new kid on the media block. Pitted against other platforms in the crowded media space, podcasts seem to be losing their luster, as several media outlets recently have doubled down on other formats and cut their podcast units. Podcasts, though, enjoy a level of listener loyalty and trust that other formats struggle with, making them a good bet for communicators seeking to spread their brand’s narrative.

Not all brand leaders ought to have their smartphones taken away. Harry Potter author J.K. Rowling has established a reputation as the rarest of figureheads—not only does she have her fingerprints on every piece of work that bears a connection to her “Wizarding World,” but she often responds to fans online directly, keeping up a dialogue and mitigating any controversies that arise.

Any communicator worth their salt knows that video is one of the best ways to engage with audiences, but it’s not as simple as it seems. What platform should your video appear on to reach your target demographics? Are most of your consumers accessing video on desktop or mobile? Is pre-recorded or live video the better option for the product or topic you plan to discuss? 16best, a buyers’ guide and reviewing website that analyzes marketing campaigns in its reviews, knows that while video is a must in marketing in 2018, there’s a lot more that goes into brands using marketing than just shooting, editing and uploading. So it created an infographic about how brands are using video in their marketing strategies, and how consumers react to it.