NASCAR – NASCAR Green Since implementing an integrated marketing communications approach in 2011, NASCAR has been able to shift its NASCAR Green movement from a punchline for The Colbert Report to an effective communications vehicle for sustainable behavior among its fan… Continued
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PR News Announces Platinum PR Awards Finalists
July 16th, 2012 by PRNEWSThis year’s awards feature a record number of categories and unmatched excellence among the entries.
PR News Announces Platinum PR Awards Finalists
July 16th, 2012 by PRNEWSThis year’s awards feature a record number of categories and unmatched excellence among the entries.
Charting the Industry: Nonprofits Slow to Use Social Media Tools
April 30th, 2012 by Scott Van CampWhile social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.
PR News Announces Winners of 2012 Nonprofit PR Awards
March 15th, 2012 by Scott Van CampExcellence in nonprofit communications was celebrated at a luncheon event at Washington, D.C.’s National Press Club on March 15.
2012 Nonprofit PR Awards: Event PR
March 15th, 2012 by PRNEWSCo-Winner: Elmhurst Memorial Healthcare – Grand Opening of the New Elmhurst Memorial Hospital In the highly competitive healthcare market of suburban Chicago—where six hospitals are within six miles of the new Elmhurst location (pictured)—how do… Continued
2012 Nonprofit PR Awards: Internal Publication
March 15th, 2012 by PRNEWSWinner: Robert R. McCormick Foundation — LINK: McCormick Foundation Employee Multimedia E-Magazine After welcoming a new CEO in 2009, the Foundation has been proactive in pursuing a stronger leadership role in order to affect positive change in… Continued
2012 Nonprofit PR Awards: Employee/Internal Communications
March 15th, 2012 by PRNEWSWinner: National Forensic Science Technology Center – NFSTC Internal Communications Renovation When NFSTC increased its full-time staff by 61% throughout 2009/2010, it was clear that the internal communications approach in place would no longer be… Continued
2012 Nonprofit PR Awards: Volunteer Program
March 15th, 2012 by PRNEWSWinner: Barefoot Wine, Surfrider Foundation and Hunter Public Relations — Barefoot Wine Beach Rescue Project In summer 2011, Hunter PR, working with Surfrider Foundation, hosted four large-scale events and 17 smaller-scale events in which volunteers cleaned… Continued
2012 Nonprofit PR Awards: E-mail Newsletter(s)
March 15th, 2012 by PRNEWSWinner: American Institute of CPAs – Feed the Pig Weekly Savings Tip AICPA’s national financial literacy PSA campaign encourages 24-34-year-olds to save for long-term financial security. As part of that initiative, the Feed the Pig… Continued