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In the last few weeks, AOC has seen a high school video go viral (and combated the backlash), been interviewed on “60 Minutes” and has collected myriad headlines in top-tier publications. In other words, she’s a PR professional’s dream, racking up consistent wins in the mainstream media and on social. So how has AOC come to dominate the digital space? Here are 3 ways the politician is leveraging communications best practices to grow her digital footprint and own the news cycle.

A legend in the auto industry, Carlos Ghosn has called a Tokyo jail cell home since before Thanksgiving. The former Nissan and Mitsubishi Motors chairman allegedly failed to report millions of dollars in income. He might get the chance to speak in public next week. What should he, or other CEOs in hot water, say in such a situation?

The interactive Netflix film “Bandersnatch,” which required so much production effort that it effectively delayed Black Mirror’s fifth season release, is an unmistakable flex by Netflix. The platform hopes to lead the way on whatever the evolution of streaming content winds up looking like. And while some reviews have been mixed, it’s fair to say the future of interactive programming might look a lot like “Bandersnatch.”

PR News’ regular Roundtable feature asked senior communicators to discuss what they believe will be the toughest challenge in 2019. Perhaps concerned with the headlines of the day, many of them had trust and integrity issues on their minds. Others mentioned breaking through the clutter to get their narrative heard.

For communicators, the Defense Department’s recent Twitter gaffe smacks of a common issue: How can regulated industries—like defense, for instance—inject humor and fun into their social media presence without taking unnecessary risks? Luckily, there are a few steps PR professionals can take to ensure their brands’ tweets don’t land them in hot water in 2019.

The mood of the moment when people are making predictions often influences what they see for the year ahead. As we reached out to communicators for our annual predictions feature, headlines were blaring about the NY Times’ scathing Facebook article in late November. As a result, though a multiplicity of issues was discussed, trust often seemed top of mind.

Here are 10 terms that can make communicators sound smart when discussing how using a cryptocurrency might help their businesses.

Instagram caused an uproar this week when it unintentionally released a glimpse of a potential update to feeds on the platform. On the morning of Dec. 27, some users found that their Instagram interface had shifted from its usual vertical layout to a horizontal one, in which users had to tap or swipe through one post at a time to get to the next—similar to the Stories feature. Rather than scrolling quickly through posts and ads that weren’t of interest, users had to interact with every post in one way or another.

Content without a great a story to tell will fall flat, attendees learned during the AirPR Growth PR conference in San Francisco earlier in the year. Other takeaways centered on the use of data and analytics and the importance of technology for communications, writes ESET PR manager Anna Keeve.

January and February are considered the best times to apply for a new job, which means if you’re looking for new PR talent you’re likely getting ready to post some new listings in the first few weeks of 2019. Here are three questions you should ask every candidate for any Communications position to make sure the person you hire is truly right for the role.