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On Nov. 28, Patagonia CEO Rose Mercario announced in a LinkedIn post that the company would be putting $10 million—the amount it received in tax returns following Trump administration tax cuts—toward alleviating the harmful effects of “human-caused climate disruption.” Here are some lessons learned from Patagonia’s initiative.

Google’s controversial plan to create a censored search engine in China enabling state surveillance has become a tale of two memos. The optics of Google’s willingness to work on a “pro-surveillance” product is particularly untimely as talk of user privacy issues and data regulation continues to dominate the news.

Members of the Commission on Public Relations Measurement and Evaluation at the Institute for Public Relations point to the biggest measurement myths they’ve seen emerge as the world of PR measurement evolves. For a deeper dive on the future of PR measurement, join members of IPR and PR News for a Twitter chat on Tuesday, Dec. 4, using hashtag #PRNews.

Among the criteria the judges for the Top Places to Work in PR considered: growth opportunities, the quality of communication with senior leaders, benefits and compensation, turnover rate, workplace culture, flexibility of working hours, career development and training, mentoring opportunities, diversity at the managerial level, gender equality and opportunities for volunteerism.

“Lena Dunham Comes to Terms With Herself” has its fair share of lessons for communicators, especially those in media working to build out their personal brand. The piece artfully uses scene, narrative and exposition to demonstrate the blind spots that Dunham, and those caught up in the digital generation’s ‘cult of personality’, can easily miss. Here are a couple.

The social media landscape has shifted considerably this year and YouTube is no exception. The video platform, one of the most used among U.S. adults, recently announced changes for 2019 as a way to remain competitive. Here are three changes you can expect at YouTube in the coming year.

Communicators are well aware of the benefits an influencer and influencer marketing can have for brands and organizations. Unfortunately sometimes the positives an influencer brings blind us to the need to carefully assess the potential risks involved with employing influencers. In this first of a multi-part, sponsored series, executives from Crisp, a content risk firm, discuss the importance of risk assessment when dealing with influencers.

One of the maxims of employee communications is to avoid announcing job cuts or restructuring during the holiday season. General Motors ignored that norm with its announcement yesterday. Here are six other takeaways for communicators from GM’s announcement.

TOMS has pledged to donate $5 million toward ending gun violence. This is the largest single corporate donation toward gun control in U.S. history. The initiative has received an outpouring of positive press coverage and social media engagement. And as a mission-driven brand, TOMS has often led the pack insofar as social and online messaging around social good initiatives over the years. Here are three best-in-class solutions TOMS deployed for its latest campaign that communicators can apply to their own CSR messaging.

When it comes to search engine optimization, the way you structure the content on your own website is just as important as the links you have coming back to your page. Having top-tier copy can increase the likelihood of your brand garnering the links it needs to appear on the first page of search results. And this starts with curating your primary keywords for brand recognition and relevancy in your industry. But what happens next? Here’s how Verizon approaches keyword strategy in SEO.