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Earlier this month, PR News launched its own version of March Madness with the 2018 Most Overused PR Words & Phrases Tournament. Communicators reached out to us via Twitter with their votes for the most egregious examples of corporate jargon, from “trending” and “industry-leading” to “quite frankly.” We present the “winners” (such as they are) of the second round here.

If you’re taking a break from Snapchat à la Rihanna or fed up with Facebook following the Cambridge Analytica revelations, LinkedIn and Instagram have got you covered with new features that could make communicators’ jobs a little easier. LinkedIn, well on its way to becoming a full-fledged social platform, continues to add visual storytelling elements to its offerings. This week it unveiled a video filter feature for users, complementing its new native video function.

We’ve seen it before but it never seems to lose its irony: A brand built on something turns out to be in short supply of it. The British arm of KFC recently ran out of chicken. Built on collecting and protecting sensitive financial data, Equifax turned out to be clueless when handling customers’ confidential information. And Facebook, which espouses “meaningful social interactions,” has leaders who have been slow to talk about its biggest crisis yet.

March 21 marked 12 years since the first tweet appeared on Twitter. It’s the perfect opportunity to reflect on the platform’s successes—as well as its shortcomings—over the last dozen years.

The social media platform can be a double-edged sword for users. While Twitter has been heralded as a powerful tool for spreading awareness around important causes, it has also been the vehicle for millions of fake news-spouting accounts. To mark Twitter’s 12 years in operation, here are 12 defining moments in the platform’s history.

At PR News’ 2018 CSR & Nonprofit Awards luncheon in Washington, D.C., honorees inspired their peers not just with their accomplishments but with their takeaways from their winning campaigns—making the event a learning experience as well as a celebration.

Whether crafting a press release seen by thousands or an email sent only to your team, a communicator’s goal is to foster a strong culture of writing, said panelists at PR News’ Advanced Writing Workshop, held March 20 at the National Press Club in Washington, D.C. While every writer has their blind spots, here are four common mistakes to keep in mind when crafting any communication.

Our weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories include Google’s transparency on fake content is something Facebook should consider, a slap from Google at Amazon, Wells Fargo offers its CEO a large increase, Theranos’ Holmes gets off easy and Chipotle’s chief marketer is out.

Working with influencers can be an excellent way for a nonprofit to increase donations and share its message and goals with a wider audience. But as a communicator for a nonprofit organization, it can be challenging to find the right influencer and convince them to be an advocate for your organization. Here are five tips on how to go about recruiting and rewarding them.

Facebook is nursing yet another bruise to its reputation as it manages the fallout from a scandal involving leaked data from nearly 50 million users. The latest incident regarding Strategic Communication Laboratories and its political research arm Cambridge Analytica will likely amplify calls for increased regulation and further erode public trust in the platform.

There’s much to see, hear and do during the 11-day marketing cavalcade known as South by Southwest (SXSW), which ended Saturday evening. Beyond the celebrities, glitz and music, what can a brand marketer take away from the multi-level experience? David Wolpert of Bell shares some of the trends and lessons he learned during his trip to Austin, Texas.