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PR professionals representing the country’s largest public figures are likely having a rough week after a wave of cyberattacks on Twitter. Around 4:00 p.m. Eastern on July 16, tweets from celebrities including Kim Kardashian West, Joe Biden, Bill Gates and others started rolling in, asking Twitter users for Bitcoin donations in service of “giving back to the community.” These celebs would double donations to the unnamed “community” cause, the tweets read. All told, hackers made off with nearly $120,000, The Verge reported.

PRNEWS welcomes Scott Dobroski of Glassdoor to discuss the changes in employment communications during the pandemic.

With the novel coronavirus, we see on TV and read in print media the same experts over and over. The public thinks these people are the most-qualified. Sometimes that’s the case. Other times, it’s because they are media savvy. Here are tips that will help make the executives you represent more media friendly.

As the virus continues to impact every business across the globe, there certainly are no right answers on how to tackle different companies’ economic issues. While Airbnb’s heart may have been in the right place, it also may have benefitted from some sort of interior plan instead of placing the burden on the consumer, much like Verizon’s training rollout.

When is it the right time to fire a client? And how do you do it? Some PR firms have issued statements about no longer working with tobacco or foreign dictators, for example. Refusing a client is never an easy decision, but sometimes it’s the only choice you have. We inquire with PR pros about the best ways to break up. 

It’s not news that the country is politically turbo-charged. That makes nearly any story a potential PR time bomb. Evidence is today’s White House announcement that it’s launching a program to bolster job searching, particularly for non-degree recipients. The critics charge first daughter Ivanka Trump is the wrong person to lead this effort.

While no one is perfect, journalists’ inboxes are a competitive space. Grammatical errors and extraneous language are bound to sink your pitch or press release before the reporter has made it through the first sentence. And that journalist is unlikely to open your next email if the first pitch misses the mark. Here is a walkthrough of edits we would make to some recent pitches before hitting the send button.

The White House has turned up the gas on a campaign to discredit Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases. The Washington Post published an article July 11 outlining the various ways the White House has silenced Fauci over the past several weeks. The report aired a statement from the Trump administration claiming “several White House officials are concerned about the number of times Dr. Fauci has been wrong on things,” which, according to the Post, “included a lengthy list of the scientist’s comments from early in the outbreak.”

Like the industry that is its subject matter, The Museum of Public Relations continues to evolve. Now in its 25th year, the Museum is far more than an archive of PR’s history. Its numerous programs and social media channels serve as forums that examine the industry’s present and future professional and social issues.

PRNEWS surveyed an outstanding group of entries for this year’s Top Places to Work in PR. Here are the honorees.