While smaller companies have less room for error during a crisis, crisis pros argue a mix of preparation and free or low-cost tools can provide a solid foundation before one begins.
For Teams Large and Small, There’s No Substitute for Crisis Plans and ToolsNovember 16th, 2021 by Nicole Schuman
Barclays Puts Boss Out to Sea After He Sails 2x to Jeffrey Epstein’s Private IslandNovember 16th, 2021 by Seth Arenstein
Jes Staley wasn’t the first financial-sector heavyweight to step down after reports surfaced that he had ties with the late, notorious Jeffrey Epstein. Preceding the CEO of Barclays to the exits was billionaire Leon Black, CEO and chairman of Apollo Global Management, a private equity firm. Similarities between the Staley and Black stories are useful for crisis communicators.
Crisis Leaders Need Emotional IntelligenceNovember 16th, 2021 by Deborah Hileman
Reading McDonald’s CEO Chris Kempczinski’s ill-conceived comments about recent shooting deaths of two children in Chicago (including one in a McDonald’s drive-thru) prompted out contributor to write about the Emotional Intelligence Quotient, or EQ.
Business Communicators Must Play a Role in Elections…AgainNovember 16th, 2021 by Brett Bruen
There used to be a belief that businesses could, and indeed should, stay away from the campaign trail. Sure, they donate to candidates and often have lots of lobbyists. But, it was not seen as their role to try and support or strengthen the democratic process itself. That all changed in 2020.
A Plan for Teaming with IT to Build a Communicator-Led Cyber RegimeNovember 16th, 2021 by Michael Harley and Cortney Stapleton
Viewing the threat of ransomware through numbers illustrates its gravity. It takes an average of 280 days to identify and contain a breach and costs $1.85 million to remediate, double the 2020 figure. More than half (52 percent) of all breaches are deemed malicious.
More than half of organizations compromised in the past three years deployed some form of automated security system. This suggests that technology alone is not enough. The IT team must purposefully build, review and test a cybersecurity plan. So, how can communicators contribute? They can partner with experts to clearly explain this complex topic to the C-suite and employees.
Business Beware: Consumers Judging How You Handle Global Health CrisisNovember 16th, 2021 by Seth Arenstein
Companies are collections of people. So, one way to judge them is how they measure up during challenges, or a crisis. A Salesforce survey of 12,000 global consumers and 3,600 B2B buyers provides evidence.Polling people during the first year of the COVID-19 pandemic, the survey found 90 percent say how a company acts during a crisis demonstrates its trustworthiness.
Why You Should Include a Crisis Communication Plan in Your 2022 BudgetOctober 19th, 2021 by Ayme Zemke
Making crisis communication part of 2022 planning and strategy is critical. Effective planning, including an evaluation of a company’s crisis process, team, tools and resources, ensures organizations are prepared to respond in a timely, effective and responsible manner.
Attack, Deny or Accept? Facebook Pondering Best Path in New CrisisOctober 19th, 2021 by Deborah Hileman
Like many social media platforms, Facebook is no stranger to reputation crises. How Facebook and other companies have managed them offers lessons in how to (and not to) address stakeholder concerns and shore up reputation when the proverbial excrement has collided with the rotating blades.
Oxford, AstraZeneca Boost Transparency During COVID CrisisOctober 19th, 2021 by Brett Bruen
Exposing the emotional elements of a story during a PR crisis can be extraordinarily powerful. Unfortunately, it is too often deemed an unacceptable risk. Yet, the team at Oxford was able to employ storytelling effectively during these difficult days.
Terms You Need to Know [October 2021]October 19th, 2021 by Seth Arenstein
In this month’s Buzz Box, we take a look at the terms “ENABLERS Act” and “Sweeps” to explain how they relate to the crisis communicator.