Top Women in PR: Tracy Williams

Tracy Williams, President and CEO, Olmstead Williams Communications

Tracy Williams is a deft strategist and holds her agency responsible for getting results that help clients reach critical milestones. She has a solid, 25-year track record of creative public relations campaigns that earn national media coverage and position clients with key stakeholders through speaking, involvements in key organizations and thought leadership.

Williams develops strategic, fact-based campaigns that build awareness, change perceptions and influence behavior. She is calm and decisive when facing a crisis. Her firm is consistently recognized as a top woman-owned business and top PR agency and is respected by media for its integrity and creativity.

One example of her stellar work came when Williams was retained by Ice Energy, a cleantech company providing a much-needed energy storage solution for electric utilities needing to comply with new carbon emissions requirements and improve grid reliability. Williams led a strategic effort to move the needle for Ice Energy’s innovative Ice Bear technology, help the company secure valuable contracts with utilities, and attract partners and investors.

Williams crafted the strategy for the overall campaign, helped create targeted and effective messaging to tie Ice Energy to conversations about smarter electric grids and regulatory updates, and made key introductions to regional economic development groups. Resulting media coverage included more than 45 articles with over 106 million impressions, including feature stories in The New York Times.