With the indictments of 13 Russians and 3 companies last week in the special investigation into foreign meddling with the 2016 U.S. presidential election, the topic of fake news on social platforms is likely to dominate the news this week. A survey from The Conference Board takes a slightly different view of the issue, asking marketers about advertising near fake news stories.
Stories by Seth Arenstein
The Week in PR
February 20th, 2018 by Seth ArensteinOur weekly roundup of trends, news and personnel announcements in the world of communications and marketing. This week’s stories include the shooting in S. Florida, Facebook’s involvement with Robert Mueller’s 13 indictments for the Russians, Jamie Foxx and Shaun White make us wonder if they have PR people and Carnival Cruise Lines becomes bruise lines off Australia.
Four Seasons Hotels Grew Consumer Engagement 54% Despite 25% Decline in Content Posted
February 20th, 2018 by Seth ArensteinIs it a trend? After several weeks of reporting 2017 data from several sectors we think so. B2B and B2C brands are posting fewer pieces of social media content yet piling up more consumer engagement actions. This week we look at the hotel sector in 2017 and sure enough, it’s grabbing engagement with fewer pieces of content. The Four Seasons leads the way.
The Week in PR
February 13th, 2018 by Seth ArensteinOur weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories include PRSA’s chief challenging the LA Times, another wrinkle in the Nassar/gymnastics scandal and new tools coming March 1 for publishers on Facebook’s News Feed.
Financial Brands Maintained Strong Consumer Engagement in ’17 Despite 15% Drop in Content
February 13th, 2018 by Seth ArensteinFinancial firms are generally thought to be shy about social media. Not so, at least in 2017, according to data provided exclusively to PR News by Shareablee. The sector combined for some 58 million consumer interactions in 2017, which represents modest growth vs 2016. And it accomplished this despite posting fewer pieces of content.
Getting Old: Facebook’s User Totals Still Impress, Yet Youngsters Aren’t Powering Its Growth
February 13th, 2018 by Seth ArensteinIt’s dangerous to take anything out of context, particularly data. Facebook’s user numbers are gargantuan and are continuing to grow modestly. Still, digging down, you’ll find older people fueling its growth and younger folks departing or not visiting the social channel at all.
Unilever Wants to Clean More Than ‘Net as It Erects 28-Ft Pile of Soiled Clothes at 9/11 Site
February 13th, 2018 by Seth ArensteinHow do you engage consumers about holding on to their clothes longer and donating instead of discarding garments? Oh, and you need to work in detergent, body wash and deodorant brands? Unilever had an idea earlier this month and it resulted in a 28-foot-high dress made of old clothes. Honest.
The Week in PR
February 6th, 2018 by Seth ArensteinOur weekly roundup of trends, news and personnel announcements in marketing and communications. This week we feature stories about the US Olympic Committee in the wake of the Dr. Larry Nassar case, Instagram finally allows brands to schedule posts and Jill Zuckman is promoted at SKDKnickerbocker.
A Bit of Good News for Communicators: Crises Are Predictable and You Can Plan for Them
February 6th, 2018 by Seth ArensteinIs there anything new under the Sun when it comes to PR crisis management? Absolutely a pair of veteran crisis communicators tell us. One is to upgrade your planning and take an holistic approach. What you’re not planning? Oops.
Cutting Through the Data Wilderness: Next-Gen Communicators Preach Data With a Human Heart
January 30th, 2018 by Seth ArensteinThe final article in this 5-part PR News/PublicRelay series about data and measurement profiles three rising communicators leaders. Each of them is a firm believer in data-centric communications, yet none of them is what you’d call a numbers nerd. They all learned to embrace data analysis on the job, not in college.