As storytellers we know there are two sides to every story. It’s the same when you’re telling stories with numbers. The Statista chart below emphasizes Facebook’s daily active users, and comparing them to Snapchat’s at similar stages. This dumped water on Snap’s 72% revenue jump, noted February 6, during its best-ever financial report.
eMarketer returned serve February 12 pointing out older people are powering Facebook’s modest growth, which jumps 1% in 2018 in the U.S., eMarketer estimates. While Facebook’s U.S. users will reach 169.5 million (105 million for Instagram, up 13.1%, and 86.5 million for Snapchat, up 9.3%), the leading social platform will lose 2 million users aged 24 and younger in 2018, eMarketer expects. Snapchat will gain 1.9 million in that age group, it says.
In addition, Facebook users 12 to 17 and 18 to 24 will decrease by 5.6% and 5.8%, respectively, eMarketer estimates. This is the first time it has predicted a drop in the number of U.S. Facebook users in those groups.
