Martha Stewart. John Rigas. Scott Sullivan. Although they have not been convicted of any crimes yet, the media have swiftly turned them into symbols of late-1990s greed run amok. And it’s a fairly safe bet… Continued
Stories by PRNEWS
Make Room on PR Plate to Enhance Business Ethics
February 9th, 2004 by PRNEWSNearly 20 years ago, amid the savings and loan scandals, Viking Press published “Beyond the Bottom Line: How Business Leaders Are Turning Principles into Profits,” by Tad Tuleja, one of a boatload of books at… Continued
Crisis Communications: That was then, this is now
February 2nd, 2004 by PRNEWSCrisis management guru Jonathan Bernstein, who is celebrating his tenth anniversary in business this month, has watched crisis communications move from the aisle of corporate America to center stage. Bernstein, a frequent commentator on crisis… Continued
Go Figure: New ANA Study Provides Ammo to PR Execs
February 2nd, 2004 by PRNEWSCalling Al Ries. A new Association of National Advertisers study may toss a little lighter fluid on the (constant) debate about the merits of advertising versus those of PR. The ANA, which represents 330 marketers… Continued
New York/IABC launches new ‘Communicator of the Year’ Award
February 2nd, 2004 by PRNEWSThe Communicator of the Year, or COY, will recognize integrity and excellence in communication and be presented to an individual or organization demonstrating those qualities. A call for nominations is being mailed to IABC members… Continued
Did you know???
February 2nd, 2004 by PRNEWSThat Mark Weiner, CEO of Delahaye Medialink Worldwide, has been named chair of the Commission on Public Relations Measurement and Evaluation of the Institute for Public Relations (IPR) for 2004. He’s replacing Katie Paine, chairman… Continued
Disney Tops Delahaye’s Corporate Reputation Index
February 2nd, 2004 by PRNEWSThe mouse roared late last year when Roy Disney, Walt’s nephew, got into a boardroom scuffle with Walt Disney Co. CEO Michael Eisner. Despite the very public clash — and some nasty media coverage of… Continued
Internal Communications: Driving the Business Rather Than Just Reporting On It
February 2nd, 2004 by PRNEWSAs a recent Towers Perrin survey indicates (See PR NEWS, Jan 26, 2004), employee communications is one of the most nettlesome problems now confronting corporate America. The trend adds to an increasing list of worries… Continued
Friends in High Places Spur Pro Bono Campaign
February 2nd, 2004 by PRNEWSWhen Pamela Sawchuk of Sawchuk, Brown Associates agreed to help a local food bank boost its profile beginning in January 2002, she knew one thing for certain. With literally no money to spend, and with… Continued
Media Insight: American Thunder
February 2nd, 2004 by PRNEWSAmerican Content 303 Sacramento St., 2nd Floor, San Francisco, CA www.getthunder.com 415.321.3080 The Wind-Up The two existing magazines that cover the National Association of Stock Car and Auto Racing (NASCAR) — NASCAR Winston Cup, a… Continued