Stories by PRNEWS

Media Insight: BtoB

January 26th, 2004 by

Crain Communications Inc. 360 North Michigan Ave. Chicago, Ill. 60601 http://www.btobonline.com 312.649.5401 The Wind-Up In early 2000 BtoB was easily running at least 60-page folios, fueled by all of those frothy dot-com dollars. At the… Continued

Media Metrics

January 26th, 2004 by

With advertisers about to plunk down $2.3 million for a 30-second spot during the Super Bowl this Sunday (Feb. 1) in Houston, we thought it would be helpful to list the nation’s top sports radio… Continued

A reminder

January 26th, 2004 by

Maril MacDonald, CEO of strategy execution firm Matha MacDonald, and a trustee with the Arthur W. Page Society, will discuss effective ways to communicate with your workers in a contributed article scheduled for next week’s… Continued

For Employee Communications,’Spin’ Has Become a Dirty Word

January 26th, 2004 by

It’s not exactly a wake-up call since senior PR execs are well aware of the problem. A cup of ice water splashed on an unwitting face may be more like it. Affirming a trend that’s… Continued

Personal Links to Public Problems

January 26th, 2004 by

Defensive Web sites let supporters tell your story, even if you have to help them along. “In order for defense sites to be most effective they shouldn’t be formulated as denials by the accused. Instead,… Continued

‘Truth’ Web Sites Offer Rewards – and Risks

January 26th, 2004 by

Michael Jackson has one. So does Martha Stewart. Indictments heard throughout the world. But we are referring to “truth” Web sites, the latest iteration in online communications. Both Jackson and Stewart are using the Internet… Continued

PRMovers

January 19th, 2004 by

Ad 2 of Greater Fort Lauderdale – Valerie Milkins (ex-Starmark International) has been appointed PR Chair for Ad 2, a division of the Advertising Federation of Greater Fort Lauderdale that targets young executives working in… Continued

Clarification

January 19th, 2004 by

In ‘Beware The Shrinking News Hole’ (PR NEWS, Jan. 12, 2004) the information provided for the story should have been attributed to D S Simon Productions, which produces VNRs. We regret the error.

Raising the Red Flag…

January 19th, 2004 by

Fleishman-Hillard said last week that it has formed a strategic alliance with Pegasus Communications, based in Beijing. Terms were not disclosed. The new alliance will serve clients in media relations, market promotion, information, information technology… Continued

CSR No Longer A ‘Nice Thing’ But a ‘Must-Have’

January 19th, 2004 by

With a rapidly expanding audience tuning in to CSR activities, it’s impossible to ignore their growing influence on corporate reputation. In the past 10 years, Cone’s cause- related research has documented Americans’ increasing expectations of… Continued