Stories by PRNEWS

A Slam Dunk for Sports Related Stories

February 16th, 2004 by

If you’re running a PR event that has a sports angle – think gridiron great Joe Montana talking about his high blood pressure at a healthcare meeting or Miami Dolphins running back Ricky Williams appearing… Continued

PR Newswire Adds Election Link

February 16th, 2004 by

The wire service is now offering targeted distribution options to reach the many reporters/editors/producers covering this year’s Presidential election as well as those who cover politics at the state level. Besides the race for the… Continued

American Lawyer Media Courts ‘Small Firm Business’

February 16th, 2004 by

The quarterly, which launches this spring, will cover the issues faced by law firms with 40 or fewer lawyers. Initial circulation will be 70,000.

Reed Business, IDG Show Solidarity in China

February 16th, 2004 by

Next to India, China is the world’s biggest emerging market (or vice versa, depending on whom you ask). Tech publishing giant International Data Group has been in China for more than twenty years and knows… Continued

Dow Jones plans ‘Wall Street Journal’ edition for India

February 16th, 2004 by

The new edition, a joint venture with Bennett, Coleman & Co. Ltd., publisher of The Times of India and The Economic Times, joins a growing club of overseas versions of the Journal, including The Asian… Continued

So Far, Stewart’s PR is A Case on What Not To Do

February 16th, 2004 by

A few weeks ago, the question was, which Martha Stewart would show up to trial? The 21st century June Cleaver? The hard-working role model for pluckily independent but never unpleasantly radical wives and moms? Or… Continued

From Dull to Dazzle: Vacuum Cleaner Launch in the U.S. Cleans Up

February 16th, 2004 by

What could be more exciting, sexy and scintillating than the launch of a new vacuum cleaner brand? It depends on how you look at it. That’s the attitude execs at mid-sized PR agency Patrice Tanaka… Continued

Media Insight: Information Week

February 16th, 2004 by

CMP Media LLC 600 Community Drive, Manhasset, NY 11030 516.562.5000 http://www.informationweek.com The Wind Up 3M acquires HighJump Software Inc., an established developer of supply-chain-execution software with applications that are used by retailers such as Circuit… Continued

Media Metrics

February 16th, 2004 by

Meet the new boss. Same as the old boss. With apologies to Pete Townshend, the Who lyrics are an apt anaology for companies looking for strong media vehicles on the Web. These days, the media… Continued

Press Sings a Familiar Tune: It’s All About Relationships

February 16th, 2004 by

They’re hard to contact and easy to annoy, so dealing with them requires a delicate balance. Editors, reporters, correspondents and producers who, for communication execs, often spell the difference between a PR story that gets… Continued