Stories by PRNEWS

Media Insight: Real Simple

February 23rd, 2004 by

Time Inc. 1271 Sixth Ave. 41st Flr., New York, NY 10020 212.522.1212 www.realsimple.com The Wind-Up Not long after Real Simple launched in April 2000 the magazine started to face serious complications. The publication, born to… Continued

Q/A: Targeting the ‘COO’ of the Household

February 23rd, 2004 by

A recent study of Fortune 500 companies by Catalyst, the research firm that tracks corporate women, shows that companies with the highest representation of senior women had a 35% higher return on equity and a… Continued

Image Patrol: ‘Tiffany Network’ CBS Shatters Its Credibility

February 23rd, 2004 by

For the first time ever, Image Patrol this month devotes its entire column to just one company: CBS. There is an ample number of other media crises, but CBS’ crises have been so frequent, so… Continued

Aligning PR With Controversial Causes: Pros and Cons

February 23rd, 2004 by

Remember when Elizabeth Smart disappeared? Remember how the authorities picked up handyman Richard Ricci and tossed him in jail, where he died of an aneurysm? With wall-to-wall media coverage of the Smart story for several… Continued

Overheard

February 16th, 2004 by

“It has absolutely changed a lot of things about how we do stunts. Right now we are asking ourselves: Can it backfire in any way? Can anyone be injured, will it insult anyone, does it… Continued

High Cost of Wearing SOX

February 16th, 2004 by

The costs of complying with Section 404 of Sarbanes-Oxley are starting to hit home throughout corporate America. A survey released last week by Financial Executives International (FEI) said first-year compliance with SOX could exceed $4.6… Continued

Some change for Cause Marketing

February 16th, 2004 by

The Feb. 16 issue of BusinessWeek reports that last year airline passengers left a $303.970 in loose change at airport metal detectors nationwide. (U.S. Treasury officials retrieve the change daily). Los Angeles International Airport raked… Continued

A Slam Dunk for Sports Related Stories

February 16th, 2004 by

If you’re running a PR event that has a sports angle – think gridiron great Joe Montana talking about his high blood pressure at a healthcare meeting or Miami Dolphins running back Ricky Williams appearing… Continued

PR Newswire Adds Election Link

February 16th, 2004 by

The wire service is now offering targeted distribution options to reach the many reporters/editors/producers covering this year’s Presidential election as well as those who cover politics at the state level. Besides the race for the… Continued

American Lawyer Media Courts ‘Small Firm Business’

February 16th, 2004 by

The quarterly, which launches this spring, will cover the issues faced by law firms with 40 or fewer lawyers. Initial circulation will be 70,000.