Next to India, China is the world’s biggest emerging market (or vice versa, depending on whom you ask). Tech publishing giant International Data Group has been in China for more than twenty years and knows… Continued
Stories by PRNEWS
Dow Jones plans ‘Wall Street Journal’ edition for India
February 16th, 2004 by PRNEWSThe new edition, a joint venture with Bennett, Coleman & Co. Ltd., publisher of The Times of India and The Economic Times, joins a growing club of overseas versions of the Journal, including The Asian… Continued
So Far, Stewart’s PR is A Case on What Not To Do
February 16th, 2004 by PRNEWSA few weeks ago, the question was, which Martha Stewart would show up to trial? The 21st century June Cleaver? The hard-working role model for pluckily independent but never unpleasantly radical wives and moms? Or… Continued
From Dull to Dazzle: Vacuum Cleaner Launch in the U.S. Cleans Up
February 16th, 2004 by PRNEWSWhat could be more exciting, sexy and scintillating than the launch of a new vacuum cleaner brand? It depends on how you look at it. That’s the attitude execs at mid-sized PR agency Patrice Tanaka… Continued
Media Insight: Information Week
February 16th, 2004 by PRNEWSCMP Media LLC 600 Community Drive, Manhasset, NY 11030 516.562.5000 http://www.informationweek.com The Wind Up 3M acquires HighJump Software Inc., an established developer of supply-chain-execution software with applications that are used by retailers such as Circuit… Continued
Media Metrics
February 16th, 2004 by PRNEWSMeet the new boss. Same as the old boss. With apologies to Pete Townshend, the Who lyrics are an apt anaology for companies looking for strong media vehicles on the Web. These days, the media… Continued
Press Sings a Familiar Tune: It’s All About Relationships
February 16th, 2004 by PRNEWSThey’re hard to contact and easy to annoy, so dealing with them requires a delicate balance. Editors, reporters, correspondents and producers who, for communication execs, often spell the difference between a PR story that gets… Continued
E-mail and the 2.5 Second Rule
February 16th, 2004 by PRNEWSWhen it comes to PR pros communicating pitches or (press releases) in writing to journalists, the conduits have certainly changed in rapid fashion from mail to fax to e-mail. While the vehicles have evolved, the… Continued
E-Mails Should Spark — Not Supplant — Relationships
February 16th, 2004 by PRNEWSWhen New York Governor George Pataki recently pledged $1 million in state funding to Mercy College in the Bronx, Jon Lieb started to whip up a press release. Lieb, managing director of independent PR firm… Continued
PR Salaries Inching Upward
February 9th, 2004 by PRNEWSDespite deep job cuts throughout industry in the last few years (not to mention the jobless economic recovery) PR salaries at both the corporate and agency levels held up in 2003, according to the results… Continued