Stories by PRNEWS

When it comes to PR pros communicating pitches or (press releases) in writing to journalists, the conduits have certainly changed in rapid fashion from mail to fax to e-mail. While the vehicles have evolved, the… Continued

When New York Governor George Pataki recently pledged $1 million in state funding to Mercy College in the Bronx, Jon Lieb started to whip up a press release. Lieb, managing director of independent PR firm… Continued

Despite deep job cuts throughout industry in the last few years (not to mention the jobless economic recovery) PR salaries at both the corporate and agency levels held up in 2003, according to the results… Continued

The current issue of Business 2.0 (January/February) features the magazine’s fourth annual list of the “101 Dumbest Moments in Business.” Here are a few PR-related doozies: #13 In an effort to improve its public image… Continued

America couldn’t stop chatting about the Super Bowl last week. But the talk had nothing to do with the nail-biting finish of the game and everything to do with the baring of Janet Jackson’s breast… Continued

In a move that surprised no one, the Public Relations of Society of America (PRSA) last week signed a 13-year lease agreement to relocate its national headquarters in New York. The PRSA will move April… Continued

To keep the nation armed and ready, the U.S. Army has to recruit about 110,000 new soldiers each year. Recruiting efforts, however, took on a lot more weight in late 2002, as the nation braced… Continued

Reuters recently reported that Wal-Mart was mounting a “tough new public relations strategy” to counter its critics. This development represents more than another interesting chapter in how the world’s largest retailer is confronting the challenges… Continued

“A Passion for Winning: Fifty Years of Promoting Legendary People and Products” by Aaron D. Cushman (Lighthouse Point Press, 2004; $21.95) This is the perfect book for PR execs to curl up with at night… Continued

As part of the Counselors Academy study, we asked respondents what they would do specifically public relations-wise for several executives facing trial. Most of the opinions were serious, but a few had tongue-firmly-tucked-in-cheek. Richard Grasso:… Continued