Stories by PRNEWS

For Jonah Bloom, executive editor of Crain Communications’ Advertising Age, pitching a garden-variety ad campaign no longer cuts it. With increasing amounts of media clutter, “it’s hard to get excited by a big marketer doing… Continued

For many public affairs campaigns the first challenge is getting your issue on the radar screen of decision-makers. While lobbyists can spread the word directly to this crew, legislators are generally slow to act unless… Continued

It was a veritable valentine: a poem, sent to The Clinton Daily Democrat by Clintonite Rita Barbee, praising Hilton Hotels Corp. employees for helping to refurbish Artesian Park, a 118-year-old recreational area in Clinton, Missouri… Continued

What’s more important to a CEO than the company’s stock price? Try the reputation of the firm, says a new survey released last week by the World Economic Forum (WEF) and Fleishman Hillard International Communications.… Continued

If the grace period between being getting raked across the media coals and full-scale rehabilitation is as long for Brewster as it was for Gerry Boyd, Brewster will barely have time to unpack his corporate… Continued

The court fight last year between Rosie O’Donnell and Gruner + Jahr USA Publishing — which ended in a legal draw — was a PR disaster for O’Donnell and G + J, with the presiding… Continued

The bible for American business has made several editorial changes to its “Money & Investing” section. Among the new additions is “Tracking the Numbers,” a daily feature that provides insight into the market and “Hit… Continued

It’s one of the great mysteries among media executives: Where did all of the guys (18-to-34-year-olds) go? Recent TV ratings show a significant drop off among members of this age group. While the debate rages… Continued

The Bcc field on an e-mail. A fax machine. A speed dialer. If the competent use of these three tools were all it takes to garner consistent media coverage about your organization or client, life… Continued

Think of ARM& HAMMER and it’s easy to envision that bright yellow-and-red box of baking soda, in back of the refrigerator, that absorbs and eliminates food odors. Starting in 1997, however, ARM&HAMMER began selling a… Continued