Stories by PRNEWS

Wile E. Coyote’s got nothing on last-place cable news network MSNBC, which for years has been scrambling (to no avail) to catch up with CNN and Fox News Channel, considered the go-to cable channels for… Continued

A federal agency has ended its self-imposed hiatus on accepting new firms into its stable of approved providers of PR services — companies that Uncle Sam pays almost $250 million per year to promote and… Continued

It was a PR campaign that gave new meaning to the term “bean counters.” When Coca-Cola was conducting research prior to the launch of Vanilla Coke — the first brand extension since Cherry Coke was… Continued

Time Inc. 1271 Sixth Ave. 41st Flr., New York, NY 10020 212.522.1212 www.realsimple.com The Wind-Up Not long after Real Simple launched in April 2000 the magazine started to face serious complications. The publication, born to… Continued

A recent study of Fortune 500 companies by Catalyst, the research firm that tracks corporate women, shows that companies with the highest representation of senior women had a 35% higher return on equity and a… Continued

For the first time ever, Image Patrol this month devotes its entire column to just one company: CBS. There is an ample number of other media crises, but CBS’ crises have been so frequent, so… Continued

Remember when Elizabeth Smart disappeared? Remember how the authorities picked up handyman Richard Ricci and tossed him in jail, where he died of an aneurysm? With wall-to-wall media coverage of the Smart story for several… Continued

“It has absolutely changed a lot of things about how we do stunts. Right now we are asking ourselves: Can it backfire in any way? Can anyone be injured, will it insult anyone, does it… Continued

The costs of complying with Section 404 of Sarbanes-Oxley are starting to hit home throughout corporate America. A survey released last week by Financial Executives International (FEI) said first-year compliance with SOX could exceed $4.6… Continued

The Feb. 16 issue of BusinessWeek reports that last year airline passengers left a $303.970 in loose change at airport metal detectors nationwide. (U.S. Treasury officials retrieve the change daily). Los Angeles International Airport raked… Continued