Stories by PRNEWS

VP/Research, Nucleus Research Inc. 36 Washington Street, Wellesley MA 02481 781.416.2900 rwettemann@NucleusResearch.com The Wind-Up It won’t be like the tech famine of the last few years, of course, but for PR execs pitching technology products… Continued

Jim Kouzes has been studying leadership trends for more than three decades. Kouzes, the best-selling author of “The Leadership Challenge (along with co-author Bruce Posner), is chairman emeritus of The Tom Peters Company, which specializes… Continued

Deborah Radman has lost track of the amount of time and money she has saved by talking to industry analysts who “really get to the nub” of what she needs to know to properly advise… Continued

It’s a PR lament. But one that has nothing to do with reporters. “All sales people think we do is write press releases,” says Ellen Slaby, director of media/events at Centra Software (Lexington MA), which… Continued

Burson-Marsteller — PR veteran Bob Finlayson is named president-CEO of the agency’s Northern California operations. Finlayson, who will be based in San Francisco, will drive new business and client services, primarily among technology-oriented clients. Prior… Continued

The tremendous growth of the U.S. Hispanic population is having a ripple effect in PR, as both companies and agencies try and come up with innovative campaigns that will appeal to this booming market. (See… Continued

Fleishman-Hillard Government Relations, a re-branding of the agency’s Washington, D.C., lobbying subsidiary, will be led by former U.S. Representative Larry LaRocco, who has been a senior lobbyist with Fleishman-Hillard since January 2002. The office will… Continued

Wile E. Coyote’s got nothing on last-place cable news network MSNBC, which for years has been scrambling (to no avail) to catch up with CNN and Fox News Channel, considered the go-to cable channels for… Continued

A federal agency has ended its self-imposed hiatus on accepting new firms into its stable of approved providers of PR services — companies that Uncle Sam pays almost $250 million per year to promote and… Continued

It was a PR campaign that gave new meaning to the term “bean counters.” When Coca-Cola was conducting research prior to the launch of Vanilla Coke — the first brand extension since Cherry Coke was… Continued