Stories by PRNEWS

As PR execs scramble to find ways to maximize the Internet, it’s important to keep in mind one of the oldest (and still robust) mediums: radio. It’s a powerful PR tool, particularly when targeting people… Continued

In 1992 the Naval Investigative Service released a report on the September 1991 convention in Las Vegas of the U.S. Navy aviators’ Tailhook Association. Its conclusion: 14 female naval officers and 12 female civilians were… Continued

For PR pros, spam filters are a mixed blessing. An in-box free of Viagra ads, body parts and letters from Nigerian parliamentarians? Great. But there’s a downside. Outgoing press releases may be going into the… Continued

“Had I accepted I have little doubt that by now I’d have been indicted, if not imprisoned, discipline not being one of my strong suits… It was a tempting offer. But in the end, I… Continued

Johnson & Johnson captures first place in the annual ranking, while UPS places second. The study, which measures corporate reputation, looked at familiarity and trust in NGOs (Non-Government Organizations) and provided updates on the public’s… Continued

That Debra Shriver, VP/Chief Communications Officer of The Hearst Corporation will be honored at the 2004 Matrix Awards, sponsored by New York Women in Communications Inc. (NYWICI). Hearst Magazines President Cathleen Black will present Shriver… Continued

It’s no longer a matter of whether corporate America addresses its boardroom problems but when, where and how. Despite a growing reliance on technology — fueled by increased public scrutiny and new government regulations a… Continued

Fortune’s current issue feature’s the magazine’s annual list of America’s Most Admired Companies. Aside from the top 10 (the usual suspects, like Dell, General Electric, Microsoft and Starbucks) companies are ranked by industry. To arrive… Continued

You have to wonder how Halliburton employees reacted when their CEO called on them to write letters to the editor of local newspapers defending the company in the face of various misconduct allegations. Dave Lesar… Continued

As the bank ING DIRECT moved into the San Francisco market in December 2003, bank executives knew their consumer message cold: Banking with us is easy, and it can save you money. They even knew… Continued