Everyone is worried that the press is going to ‘get’ him. It’s funny. Suddenly people in powerful jobs are so-o afraid peccadilloes will come whooshing out of the closet. If you hired a nanny without… Continued
Stories by PRNEWS
For Crisis Management, Pro SportsTeams Need to Step up to the Plate
March 8th, 2004 by PRNEWSA major earthquake right before the start of the third game of the 1989 World Series. Crumbling stadium infrastructure in Toronto’s SkyDome, in which three separate incidents since 1989 have resulted in the deaths of… Continued
Media Insight: Cold Pizza
March 8th, 2004 by PRNEWSWalt Disney Co. 305 W. 34th St., 12th Flr. ,New York, NY 10001-2402 212.609.4500 www.coldpizza.tv The Wind Up ESPN, the undisputed champion of cable sports programming, has been trying to expand its brand lately, with… Continued
Media Metrics
March 8th, 2004 by PRNEWSAs PR execs scramble to find ways to maximize the Internet, it’s important to keep in mind one of the oldest (and still robust) mediums: radio. It’s a powerful PR tool, particularly when targeting people… Continued
PR Fumbles at Univ. of Colorado Could be Costly
March 8th, 2004 by PRNEWSIn 1992 the Naval Investigative Service released a report on the September 1991 convention in Las Vegas of the U.S. Navy aviators’ Tailhook Association. Its conclusion: 14 female naval officers and 12 female civilians were… Continued
Anyone Home? How PR Circumvents Spam Filters
March 8th, 2004 by PRNEWSFor PR pros, spam filters are a mixed blessing. An in-box free of Viagra ads, body parts and letters from Nigerian parliamentarians? Great. But there’s a downside. Outgoing press releases may be going into the… Continued
Harris Interactive Handicaps Corporate Reputation
March 1st, 2004 by PRNEWSJohnson & Johnson captures first place in the annual ranking, while UPS places second. The study, which measures corporate reputation, looked at familiarity and trust in NGOs (Non-Government Organizations) and provided updates on the public’s… Continued
Did you know???
March 1st, 2004 by PRNEWSThat Debra Shriver, VP/Chief Communications Officer of The Hearst Corporation will be honored at the 2004 Matrix Awards, sponsored by New York Women in Communications Inc. (NYWICI). Hearst Magazines President Cathleen Black will present Shriver… Continued
Study Says Companies Behind the Eight Ball on IT
March 1st, 2004 by PRNEWSIt’s no longer a matter of whether corporate America addresses its boardroom problems but when, where and how. Despite a growing reliance on technology — fueled by increased public scrutiny and new government regulations a… Continued