Stories by PRNEWS

Q/A: ‘Transparency’ Authors Predict ‘Sea Change’ For Senior PR Execs

March 15th, 2004 by

Don Tapscott, CEO of Toronto-based consulting firm New Paradigm Learning Corp., and co-author of “The Naked Corporation: How the Age of Transparency Will Revolutionize Business” (Free Press, 2003), recalls the reaction he got to his… Continued

Bracing for (Sudden) Change in Brand Managers

March 15th, 2004 by

Jay Lipe likens them to the “plate spinners” who used to appear on the old “Ed Sullivan Show.” Lipe, CEO of Emerge Marketing (Minneapolis) and author of “The Marketing Toolkit for Growing Businesses” (Chammerson Press,… Continued

Study: Women in Communications Can’t Break Glass Ceiling

March 8th, 2004 by

A recent piece in PR NEWS focused on how important it is for marketers to pay particular attention to women when crafting their media messages, what with women influencing 85% of all consumer decisions (“Targeting… Continued

Did you know???

March 8th, 2004 by

That Fleishman-Hillard has merged with San Francisco-based Geduldig & Ferguson Public Relations. Terms were not disclosed. Under the agreement, Geduldig & Ferguson’s three agency principals – Donald Ferguson, Alfred Geduldig and Tricia Gibney – will… Continued

Cough it up for Kansas City Star

March 8th, 2004 by

Daily newspapers continue to hunt for new revenue streams and PR reps may now pay the price — at least with one daily. A report last week in Editor & Publisher says that the Kansas… Continued

Jockey for new slot at Forbes

March 8th, 2004 by

The April 1 issue of Forbes (April 19 cover date) will include the new Forbes 2000 list, replacing the Forbes 500, which is being retired after 35 years. The Forbes 2000 list is in response… Continued

Trump(et) Sounds for PRSA’s annual meeting

March 8th, 2004 by

Real estate magnate (and current star of NBC’s hit reality show “The Apprentice”) Donald Trump has proven he knows how to navigate the PR terrain. He’s not only survived, but also thrived in the face… Continued

Cosmic New Concept to Scrub Away Your Troubles: Honesty

March 8th, 2004 by

Everyone is worried that the press is going to ‘get’ him. It’s funny. Suddenly people in powerful jobs are so-o afraid peccadilloes will come whooshing out of the closet. If you hired a nanny without… Continued

For Crisis Management, Pro SportsTeams Need to Step up to the Plate

March 8th, 2004 by

A major earthquake right before the start of the third game of the 1989 World Series. Crumbling stadium infrastructure in Toronto’s SkyDome, in which three separate incidents since 1989 have resulted in the deaths of… Continued

Media Insight: Cold Pizza

March 8th, 2004 by

Walt Disney Co. 305 W. 34th St., 12th Flr. ,New York, NY 10001-2402 212.609.4500 www.coldpizza.tv The Wind Up ESPN, the undisputed champion of cable sports programming, has been trying to expand its brand lately, with… Continued