Stories by PRNEWS

Editor’s Note

March 15th, 2004 by

Clarification: In PR NEWS’ Media Insight column (March 8), the reference to the “Must List” that “Cold Pizza” runs every Friday should not be construed as a feature developed by “Cold Pizza,” which runs on… Continued

Media Insight: The Wall Street Journal Radio Network

March 15th, 2004 by

Dow Jones & Co. P O Box 300, Princeton, NJ 08543 609.520.4100 www.wsjradio.com The Wind Up To reach a significant number of business decision-makers – particularly as captives in their cars – The Wall Street… Continued

Courting Legal PR Winners

March 15th, 2004 by

The jury is back, and PR NEWS is excited to announce the winners of our first-ever Legal PR Awards programs. We had a healthy stack of entries from the marketing and PR departments at law… Continued

Q/A: ‘Transparency’ Authors Predict ‘Sea Change’ For Senior PR Execs

March 15th, 2004 by

Don Tapscott, CEO of Toronto-based consulting firm New Paradigm Learning Corp., and co-author of “The Naked Corporation: How the Age of Transparency Will Revolutionize Business” (Free Press, 2003), recalls the reaction he got to his… Continued

Bracing for (Sudden) Change in Brand Managers

March 15th, 2004 by

Jay Lipe likens them to the “plate spinners” who used to appear on the old “Ed Sullivan Show.” Lipe, CEO of Emerge Marketing (Minneapolis) and author of “The Marketing Toolkit for Growing Businesses” (Chammerson Press,… Continued

Study: Women in Communications Can’t Break Glass Ceiling

March 8th, 2004 by

A recent piece in PR NEWS focused on how important it is for marketers to pay particular attention to women when crafting their media messages, what with women influencing 85% of all consumer decisions (“Targeting… Continued

Did you know???

March 8th, 2004 by

That Fleishman-Hillard has merged with San Francisco-based Geduldig & Ferguson Public Relations. Terms were not disclosed. Under the agreement, Geduldig & Ferguson’s three agency principals – Donald Ferguson, Alfred Geduldig and Tricia Gibney – will… Continued

Cough it up for Kansas City Star

March 8th, 2004 by

Daily newspapers continue to hunt for new revenue streams and PR reps may now pay the price — at least with one daily. A report last week in Editor & Publisher says that the Kansas… Continued

Jockey for new slot at Forbes

March 8th, 2004 by

The April 1 issue of Forbes (April 19 cover date) will include the new Forbes 2000 list, replacing the Forbes 500, which is being retired after 35 years. The Forbes 2000 list is in response… Continued

Trump(et) Sounds for PRSA’s annual meeting

March 8th, 2004 by

Real estate magnate (and current star of NBC’s hit reality show “The Apprentice”) Donald Trump has proven he knows how to navigate the PR terrain. He’s not only survived, but also thrived in the face… Continued