Stories by PRNEWS

David Kistle is catching a flight to Birmingham, Alabama to huddle with a few IABC chapters. Or is it back to Minneapolis? to work on his accounts as senior VP at Padilla Speer Beardsley, where… Continued

In the last year or so the struggle over measurement has moved from understanding output (your media hits) to capitalizing on the outcomes (how they connect to the company’s overall business goals). Not exactly like… Continued

With the football season in full swing we thought it would be useful to provide some media stats related to the gridiron, which seems to have fully eclipsed Major League Baseball as the national pastime.… Continued

By David Shoffner/Pavone The cardinal rule of guerrilla promotions – smaller is better – is reinforced throughout the Gazebo Room effort. A tight budget, limited geographic focus, and a client significantly smaller than its deep-pocketed… Continued

CAMPAIGN TYPE: Marketing Communications TIMEFRAME: December 2003 – January 2004 BUDGET: $30,000 Talk about chicken hawks. Gazebo Room Salad Dressing and Marinade (Mechanicsburg, Penn.), a 50-year-old regional brand that’s sold in 13 states around the… Continued

A flurry of new measurement stats at the Measurement Summit earlier this month, sponsored by measurement gurus KDPaine & Partners. The centerpiece of the summit was the first-ever global survey on measurement, conducted with the… Continued

In HBO’s wildly successful “Sex and the City,” actress Kim Cattrall played Samantha Jones, a “successful PR exec who knows what she wants,” at least as described by HBO’s Web site. But for many real-world… Continued

The humorist Stephen Baker, who died last month, writes in “I Hate Meetings” (Macmillan Publishing, 1983) that meetings definitely serve a purpose. Really. “Consider this: Our national economy is based on a 35- to 45-hour… Continued

As PR director for the last fifteen years at Bell Labs at Lucent Technologies (Murray Hill, N.J.) Rich Teplitsky’s career has been a solid success. Yet he’s back at school, taking classes part time and… Continued

PR Professional of Year: Bridget Brennan Bridget Brennan is managing director of the consumer marketing practice at PR21. Over the past six years, she has developed programs for such clients as United Airlines, Johnson &… Continued