Stories by PRNEWS

Although Much Maligned, Pesky Meetings Can Still Have Value

October 11th, 2004 by

The humorist Stephen Baker, who died last month, writes in “I Hate Meetings” (Macmillan Publishing, 1983) that meetings definitely serve a purpose. Really. “Consider this: Our national economy is based on a 35- to 45-hour… Continued

Sure, It’ll Stroke Your Ego, But Does an MBA Boost Your PR Profile?

October 11th, 2004 by

As PR director for the last fifteen years at Bell Labs at Lucent Technologies (Murray Hill, N.J.) Rich Teplitsky’s career has been a solid success. Yet he’s back at school, taking classes part time and… Continued

Pr People Winners

October 4th, 2004 by

PR Professional of Year: Bridget Brennan Bridget Brennan is managing director of the consumer marketing practice at PR21. Over the past six years, she has developed programs for such clients as United Airlines, Johnson &… Continued

Platinum PR Award Winners

October 4th, 2004 by

Media Relations & Marcom Winner: Ogilvy Public Relations Worldwide for “A Fashionable Red Alert Warns Women of the Heart Truth” Annual Campaign Budget: $750,000 Campaign Team: Sarah Temple, Senior VP, Ogilvy PR; Sally McDonough, VP,… Continued

Top Campaigns and People Inspire Next Level of PR

October 4th, 2004 by

The winners of this year’s Platinum PR and PR People awards show by example that public relations goes well beyond getting ink and traditional notions of publicity. In this special issue, we showcase the best… Continued

PR Movers

September 27th, 2004 by

Environics Communications – PR veteran Dan Ginsburg has jumped to Environics from Porter Novelli, where he spent the last six years as senior VP and director of the New York technology practice. Ginsburg joins Environics… Continued

Media Measurement Workshop: High-Return Tactics for Measuring & Maximizing Your Media Relations

September 27th, 2004 by

Join PR News for this virtual seminar on Wednesday Oct. 20, from 2-3:30 p.m. (ET) right from your desktop or conference room. Sign up your whole PRteam for this important media measurement workshop. Register at… Continued

Deliverables…

September 27th, 2004 by

John D. Fleishman, chairman-CEO of Fleishman-Hillard, will headline the 43rd Annual Distinguished Lecture & Awards Dinner sponsored by the Institute for Public Relations. The dinner will be held at 6:30 p.m., Nov. 10, at the… Continued

Overheard: Meet Me At The Crossroads

September 27th, 2004 by

“The public relations profession is at a critical junction on the road to either greater success – or a loss of integrity and identity. I say this because many of our basic communications tools are… Continued

It’s Not Bad News That’s Deathly, But How You Deliver It

September 27th, 2004 by

Every PR person’s worst nightmare just happened to IKEA. Imagine doing a Nexis/Lexis search on your company’s name within 10 words of “death” and having 39 articles pop up. That’s what I just did. There… Continued