Stories by PRNEWS

Since founding my PR firm nearly 20 years ago, it’s been an ongoing challenge to find and nurture employees who have the potential to develop the skill set to grow with our organization. One must… Continued

There’s a growing body of evidence that corporate communication execs ignore the internet at their own peril. A new study released last week by the Pew Internet & American Life Project says that with an… Continued

Regardless of who wins the Presidential election Nov. 2, “the 2004 election” news event will be over on Nov. 3 (let’s hope). What does that mean to communications professionals and how do we now prepare… Continued

For Global PR Players, India is perceived as having stronger five-year plus business prospects compared with other emerging markets, says a recent study conducted by Edelman. Interviews conducted by Edelman (and its India partner R&P… Continued

Linda Rutherford, PR Director at Southwest Airlines (Dallas), who helps manage the airline’s measurement programs, says it was an Aha! moment. In the last several months Rutherford has developed a new method for measuring the… Continued

Creating a succinct and meaningful company description can costs tens of thousands of dollars either in internal resources or fees to consultants. Or you can do it on the cheap. Software from MissionExpert (http://www.missionexpert.com) costs… Continued

As VP of public relations during the late 1990s at DSL startup InternetConnect, Sally Stewart wanted the corporate mission statement to do something more, something different. Basically, she didn’t want peoples’ eyes to glaze over… Continued

The media seldom get high marks from the public. Depending on how the question is framed the media’s overall reputation usually falls somewhere between politicians and used-car salesmen. But what gets lost in such surveys… Continued

About 3,000 PR executives (from corporate, agency, nonprofit) will be swarming New York City this weekend to get in the sights before the PRSA’s 2004 International Conference Oct. 24-26. The three-day PR powwow, which is… Continued

Continuing its expansion into the Asian corridor Lewis PR has opened up an office in Hong Kong. Lewis opened an office in Australia in 2002 and in 2003 acquired its Asian headquarters in Singapore from… Continued