Stories by PRNEWS

In July 2003, Weber Shandwick went to work publicizing the five-year traveling exhibit “SPACE: A Journey to Our Future.” Sponsored by ClearChannel Exhibitions, the family- oriented presentation has billed itself as the largest and most… Continued

Senior PR executives no longer have the luxury of tracking just a handful of direct competitors (if that) who might threaten their brands. This trend is perhaps best exemplified by the heavy coverage the low-carb… Continued

Search engines were all the rage online well before the media’s breathless coverage of Google’s recent IPO. Scrappy companies, in particular, are taking advantage of search engines’ ability to get their names, their brands, in… Continued

Take a look at any marketing initiative, from advertising and e-marketing to Web development and trade shows. They all have the constraint of a fixed budget, and finite staff resources mandates that marketing pros make… Continued

For Phil Morabito, founder and president of Houston-based PR agency Pierpont Communications, workplace issues at the 18-person shop were mounting. Whether it was providing proper employee training or concern over liability, he was spending too… Continued

The low-caRb craze is going gangbusters in the media. Although it’s been around since 1997, the diet has become so prevalent that its overall media share among the three diet- concepts is as great now… Continued

By Mike Walsh, Director of Communications/SunGard Availability Services. With the recent hurricanes in Florida, the three-year anniversary of the September 11 attacks and one year after the Northeast Blackout of 2003, disaster planning needs to… Continued

Before the September 11 attacks, Aetna Inc had in place various crisis communications plans for unforeseen events like weather-related disasters and airline accidents. But in the immediate aftermath of that horrible day, Roger Bolton, senior… Continued

Seattle advertising and PR agency KNCB Dave recently announced that it has changed its name to Dave Syferd & Partners. Syferd, a veteran marketing executive who started his career at Hill & Knowlton (and also… Continued

About 1,000 communications students will converge on New York for the Public Relations Student Society of America (PRSSA) 2004 National Public Conference. The PRSSA conference, titled, “Success and the City: Framing the Future of Public… Continued