Stories by PRNEWS

APCO Worldwide (Washington, D.C.) last week announced a strategic alliance with Kissinger Associates, the New York-based international consulting firm headed by former Secretary of State Henry Kissinger. Contact: B. Jay Cooper, 202.778.1039, bjcooper@apcoworldwide.com.

PubSubs Concepts last week rolled out the new service for PR pros who are spooked about getting “scooped,” an occupational hazard now more than ever, what with the 24/7 news maw. The online tool, http://www.pubsub.com,… Continued

The Financial Times U.S. edition recently launched “FT Wealth,” a personal finance page for savvy investors featuring advice on premier investment opportunities. The page runs every Tuesday in the front section, FT Wealth, and includes… Continued

The independent PR giant has expanded the department by launching a dedicated practice for foodservice and food manufacturing companies. Susan Hughes (ex-Wisconsin Milk Marketing Board), who has managed PR for a variety of consumer and… Continued

It’s still nearly a year away, but we’re already stoked to get submissions for the 2005 Platinum PR and PR People awards. The 2004 winners, feted at a PR News-sponsored luncheon October 6, are probably… Continued

Being wrong has seldom been so punishing. In the current business climate, PR pros need the intellectual capital to improve PR performance and demonstrate PR’s value to senior management. With that in mind, PR News… Continued

The legal profession has lobbied hard for government legislation that allows juries to hand out multimillion-dollar awards in medical malpractice suits, which have cranked up the cost of malpractice insurance into the stratosphere. Still, doctors… Continued

What’s The Frequency? In 1996, the Federal Communications Commission (FCC) dropped the licensing requirement that each radio station run PSAs as a requirement for license renewal. Without government diktat, one might think that would cut… Continued

Managing ever-present competitive and cost pressures, corporations are tasking their PR teams to find new and improved means to measure and validate the impact of their initiatives. In most cases, our reaction has been to… Continued

A New Survey Of Radio PSA Directors In The Top 50 Markets says that 100% of stations have a public service announcements rotation. Of course, it’s difficult to get a 100% of anything so let’s… Continued