Media Relations & Marcom Winner: Ogilvy Public Relations Worldwide for “A Fashionable Red Alert Warns Women of the Heart Truth” Annual Campaign Budget: $750,000 Campaign Team: Sarah Temple, Senior VP, Ogilvy PR; Sally McDonough, VP,… Continued
Stories by PRNEWS
Top Campaigns and People Inspire Next Level of PR
October 4th, 2004 by PRNEWSThe winners of this year’s Platinum PR and PR People awards show by example that public relations goes well beyond getting ink and traditional notions of publicity. In this special issue, we showcase the best… Continued
Media Measurement Workshop: High-Return Tactics for Measuring & Maximizing Your Media Relations
September 27th, 2004 by PRNEWSJoin PR News for this virtual seminar on Wednesday Oct. 20, from 2-3:30 p.m. (ET) right from your desktop or conference room. Sign up your whole PRteam for this important media measurement workshop. Register at… Continued
Deliverables…
September 27th, 2004 by PRNEWSJohn D. Fleishman, chairman-CEO of Fleishman-Hillard, will headline the 43rd Annual Distinguished Lecture & Awards Dinner sponsored by the Institute for Public Relations. The dinner will be held at 6:30 p.m., Nov. 10, at the… Continued
Overheard: Meet Me At The Crossroads
September 27th, 2004 by PRNEWS“The public relations profession is at a critical junction on the road to either greater success – or a loss of integrity and identity. I say this because many of our basic communications tools are… Continued
It’s Not Bad News That’s Deathly, But How You Deliver It
September 27th, 2004 by PRNEWSEvery PR person’s worst nightmare just happened to IKEA. Imagine doing a Nexis/Lexis search on your company’s name within 10 words of “death” and having 39 articles pop up. That’s what I just did. There… Continued
‘Ticker PR’ Closes the Gap Between IR and PR
September 27th, 2004 by PRNEWSWhile Investor Relations is a critical component of a company’s financial trading stature, PR cannot be overlooked, as it is equally critical to influencing customer behavior. Maybe even more so, what with trust of corporate… Continued
Creating a Message Map For Risk Communications
September 27th, 2004 by PRNEWSIf everyday media training requires careful planning of messages and solid proof points, Risk and Crisis Communications ups the ante on the need for planned, focused and fact-supported communications. Whether it’s a product recall, environmental… Continued
PR Pulse
September 27th, 2004 by PRNEWSCorporate leaders have overcome their initial misgivings about the potential administrative and financial burdens of complying with Sarbanes-Oxley, according to the seventh annual Corporate Reputation Watch (CRW) released Sept. 20 by Hill & Knowlton. The… Continued