Stories by PRNEWS

While Investor Relations is a critical component of a company’s financial trading stature, PR cannot be overlooked, as it is equally critical to influencing customer behavior. Maybe even more so, what with trust of corporate… Continued

If everyday media training requires careful planning of messages and solid proof points, Risk and Crisis Communications ups the ante on the need for planned, focused and fact-supported communications. Whether it’s a product recall, environmental… Continued

Corporate leaders have overcome their initial misgivings about the potential administrative and financial burdens of complying with Sarbanes-Oxley, according to the seventh annual Corporate Reputation Watch (CRW) released Sept. 20 by Hill & Knowlton. The… Continued

The cover story in the current issue of BusinessWeek (October 4) titled “Fuzzy Numbers” posits that despite reforms, corporate profits can be as “distorted and confusing as ever” and today’s financial reports are “riddled with… Continued

Consider it a twist on the famous quip from gonzo journalist Hunter S. Thompson: When the going gets weird, the weird turn pro. “You have no idea how many times I have gone to the… Continued

Self-interested enlightenment “What we have found is that there is a different group of stakeholders today that are important, and that is a person who’s not familiar with Wal-Mart Stores, they’re not familiar with what… Continued

Board members at Sara Lee are hoping the explanations of CEO C. Steven McMillan aren’t half-baked. McMillan and the $20 billion packaged-goods company this summer were slapped with a sexual-discrimination suit by Brenda Jarvis, who… Continued

Getting your hands around effective measurement techniques is like trying to squeeze an ice cube in the palm of your hand. It ain’t easy. But Ernest Martin, an associate professor at Virginia Commonwealth University School… Continued

Time to regroup on getting your CSR messages out? While corporate America is taking pains to report their social and environmental practices, a growing number of individuals still have limited awareness of companies’ contributions to… Continued

With a chill to the wind and a nip in the air, the fall season is upon us. Never mind the slew of crime-based shows, the main media event will be the 2004 presidential election.… Continued