Stories by PRNEWS

By David Zucker, partner/director of CauseWorks, Porter Novelli Some companies were criticized roundly for promoting their charitable responses to the 9/11 attacks via advertising and publicity. When it comes to a response to disasters, man-made… Continued

Michael Kempner, president/CEO of East Rutherford, N.J.-based MWW Group, has several clients who have contributed their time, money and resources to the ongoing relief efforts in South Asia following the horrific earthquake and subsequent tsunami… Continued

Figured out a way to make sure your company/brand/service comes out at (or least near) the top for online searches? If not, your new best friend should be the head of your IT department because… Continued

BLOG LOG “Bloggers have had an impact on how the media might approach a story or get interested in a subject and, in that sense, they are like sentinels. They send signals to the mainstream… Continued

Membership will be open to PR pros in amateur, collegiate, and professional sports, as well as execs working in the film, television, radio, home entertainemnt, sports and entertainment industries and related publications…Contact: Cedric Bess, 212.460.1495,… Continued

Fairchild Publications Inc. is readying for a test issue of Cookie, described as a cross between shopping-bible Lucky (published by Fairchild’s corporate sibling Condé Nast) and Child (Gruner + Jahr USA). A direct-mail piece reportedly… Continued

We’re going to take a little downtime to ring in the New Year, so PR News will not be published on Dec. 29, 2004. We will return with a full issue on Jan. 5, 2005.… Continued

In the lead feature on CEO succession (Dec. 15, 2004), we incorrectly stated the telephone number of Susie Brousseau from Compass Bank. It is 480.596.2609.

The nomination of New York City’s Bernard Kerick to head the U.S. Department of Homeland Security turned into a PR fiasco for the White House after Kerick abruptly withdrew his nomination (December 10) amid revelations… Continued

CarryOn Communications –Paul Yoffe (ex-Rogers & Cowan/Weber Shandwick) joins the firm as vice president of its Consumer & Technology practices. Yoffe will work on b2b, and consumer lifestyle marketing and hi-tech PR for several account… Continued