Stories by PRNEWS

There’s a scene in the 1957 film classic “Sweet Smell of Success” in which press agent Sidney Falco (Tony Curtis) grabs the telephone from his secretary and tries to explain to his nightclub-owner client why… Continued

A recent Quick Poll by the Dallas/IABC chapter paints a dicey picture of PR executives’ relationship with integrity. The poll queried business communicators in 14 IABC chapters throughout the Southwest. Roy Miller, VP of PR… Continued

By Peter Debreceny, vice president, Allstate Insurance Co. Every year, there are certain rituals that herald the coming of spring. The swallows return to San Juan Capistrano. Pitchers and catchers arrive early for the start… Continued

Human rights. Community affairs. Diversity communications. These are just a few of the many categories included in the PR News 2004 Corporate Social Responsibility (CSR) Awards. Look for profiles of all the winners in PR… Continued

By Shel Horowitz An increasing part of the debate about CSR focuses on moral imperatives–and those certainly are important. But self-interest is equally important: CSR raises profits. Here’s how: People want to do business with… Continued

Last Sunday night (Feb.27), as Hollywood’s A-List gathered for its annual display of self-congratulation (aka the Academy Awards), across the country in Boca Raton, Fla., prizes of an entirely different sort were being handed out.… Continued

Connors Communications – Kevin Ota (ex-Blanc & Otus Public Relations) joins the firm as vp/media practice, and Michael Levin (ex-Scala Multimedia Software) comes aboard as vp/interactive for the New York City-based PR and marketing firm… Continued

No matter where they watch (broadcast or cable) or what (regular season games or the anti-climactic Pro Bowl following the Super Bowl), beer drinkers love their football. Major League Baseball and the National Basketball Association… Continued

CLIENT: UPS PR AGENCY: Edelman CAMPAIGN TYPE: Global PR Campaign TIMEFRAME: March 25, 2003 – ongoing BUDGET: $1.5 million When war in Iraq broke out in March 2003, UPS was just four days away from… Continued

There’s been quite a bit of industry coverage lately heaping praise on the benefits of large, multinational networks. We read that the Fortune 500 powerhouses are increasingly consolidating their accounts with these behemoths, believing that… Continued