Stories by PRNEWS

Like a Swiss watch, every January many people insist they’re going to join a fitness club (to shed all those unsightly pounds gained from gorging during the holidays), but seldom follow up. Until next January,… Continued

At the Home Safety Council, Director of Education and Outreach Sarah Miles wants the steak and the sizzle. “I have worked with PR firms in the past that have concentrated just on the number of… Continued

CAMPAIGN TYPE: Media Relations TIMEFRAME: November 2001 – ongoing In 2001, the Home Safety Council (HSC) approached PR agency Brand Resources Group (Atlanta) to help get the media interested in bumps, bruises, scrapes and shattered… Continued

The Big Picture As the globe’s major (corporate, political, academic and media) players descend on Davos, Switzerland, this coming January for the World Economic Forum’s annual meeting, a preliminary survey shows that while the 2,000… Continued

PR research in corporate America is deeply divided right now. Maybe increased skepticism about Iraq or the nasty election process contributed to divisiveness in our field, but for whatever reasons, 2004 was a tough year… Continued

Despite the explosive growth in cable channels – not to mention the digital lurch – the overwhelming majority of corporate PR managers continue to place the most importance on print placements, according to an exclusive… Continued

By Susie Brousseau/Compass Bank Living-transition planning is designed to keep a business as profitable and as valuable as possible when ownership changes hands, thus maximizing returns to the owner. Today, more than ever, business owners… Continued

Southwest Airlines’ CEO James F. Parker resigns abruptly in July, citing “personal reasons,” including the “draining” nature of the job. Nike CEO Phil Knight calls it quits in November, with nary an explanation for his… Continued

Spending on PR and marketing was significantly curtailed in the immediate aftermath of the September 11 attacks, causing countless layoffs throughout the PR field. More than three years later, however, many PR executives say the… Continued

In the Nov. 24 issue of PR News, we incorrectly identified research firm GartnerG2 as “Gartner 2.” We apologize for the error.