Stories by PRNEWS

What’s hot (and cold) in information technology (IT) and business editorial for the coming year? “Edit Forum Hot Topics” is based on an analysis of the 2005 editorial calendars of more than 350 IT and… Continued

By Katie Paine The consensus among hockey pundits is that this National Hockey League season is toast, and the next season is in jeopardy, too. The pending doom of the NHL draws a stark contrast… Continued

The spotlight continues to shine on the entire PR profession following revelations (first disclosed in USA Today Jan. 7) that Omnicom Group’s Ketchum public- relations firm — as part of a $1 million contract with… Continued

The Boston Red Sox may have rocked Beantown last year by winning their first World Series since 1918 but more than a few Bostonians must have just tuned it all out. That’s one conclusion we… Continued

CLIENT: Taco Bell PR AGENCY: Cohn & Wolfe CAMPAIGN TYPE: Media Relations TIMEFRAME: August-October 2003 BUDGET: $250,000 When California’s historic gubernatorial recall election was announced in August 2003, it seemed ripe for the kind of… Continued

For years, Todd Defren, principal of 18-month-old Shift Communications, had been aware of a huge discrepancy in the way sales and marketing professionals regard the importance of public relations’ ability to generate sales leads. He… Continued

With workers in countries like India and China costing a fraction of their U.S. and European counterparts, outsourcing has become the latest trend that some claim is pervasive across industries. So why not outsource PR?… Continued

The Department of Education has called for an investigation into its PR contract with conservative commentator Armstrong Williams after a Senate committee asked for records of the department’s publicity deals. The move comes after it… Continued

By Ned Barnett, Barnett Marketing Communications Because the broadcast media has to operate in the public interest –and because they’re dependent either on advertising or on public-broadcast donations–they’re vulnerable to highly visible pressure tactics undertaken… Continued

When the Los Angeles County Department of Health Services launched its “Stop the Sores” campaign in June 2002–designed to combat a surge of syphilis cases in the area–the centerpiece of the campaign was a paid… Continued