The Boston Red Sox may have rocked Beantown last year by winning
their first World Series since 1918 but more than a few Bostonians
must have just tuned it all out. That's one conclusion we can draw
from a look at the top markets for concerts (of a few varieties),
followed by the top newspaper read in each market.
Although the south is considered a bastion for country-music
lovers (and it is), Kansas City, Mo., had the biggest concentration
of people who attended a country music show. For the more rarefied
air of the opera or symphony, the nation's capital is the top
market, followed by the music-loving Twin Cities, Denver and
Baltimore.
In addition to the top markets where people attend concerts, et
al., we take a look at the places where rock-concert goers purchase
their music CDs, DVDs and the fast- disappearing videotape. In a
testament to the touch-and-feel of product that people still
apparently need when purchasing media products, Blockbuster and
Best Buy rank one and two, respectively, but Amazon.com is in the
third slot (a testament to Jeff Bezos' tenacity). Tower Records and
Sam Goody outlets, all the rage for music buyers in the Eighties
and Nineties, are on a serious downswing.
| ATTENDED ROCK CONCERT PAST YEAR |
||
|---|---|---|
| Profile ranked by percentage of target. |
% of Target (Comp) | Target Persons |
| Blockbuster Video for music/videos (yr) |
37%
|
9,647,720
|
| Best Buy for music/videos (yr) |
35%
|
9,140,115
|
| Amazon.com for music/videos (yr) |
14%
|
3,536,435
|
| Circuit City for music/videos (yr) |
12%
|
3,238,740
|
| Hollywood Video for music/videos (yr) |
12%
|
3,012,250
|
| Tower Records for music/videos (yr) |
10%
|
2,555,710
|
| Sam Goody for music/videos (yr) |
7%
|
1,914,690
|
| Wherehouse Music for music/videos (yr) |
7%
|
1,849,315
|
| Borders Books & Music for music/videos (yr) |
6%
|
1,584,165
|
| FYE for music/videos (yr) |
4%
|
1,011,190
|
| Movie Gallery for music/videos (yr) |
3%
|
756,390
|
| ATTENDED PAST 12 MONTHS--COUNTRY MUSIC CONCERT |
|||||
|---|---|---|---|---|---|
| Top Markets | Total Adult Population | Target Adults Surveyed | Top Newspaper | Total Adult Readership | Total Target Readership |
| KNOXVILLE, TN |
544,000
|
84,000
|
KNOXVILLE NEWS-SENTINEL |
314,200
|
50,600
|
| NASHVILLE, TN |
959,000
|
136,000
|
TENNESSEAN |
494,600
|
74,700
|
| LEXINGTON, KY |
382,000
|
52,000
|
LEXINGTON HERALD-LEADER |
242,200
|
32,500
|
| BOISE, ID |
332,000
|
44,000
|
IDAHO STATESMAN |
165,000
|
24,400
|
| KANSAS CITY, MO/KS |
1,315,000
|
157,000
|
KANSAS CITY STAR |
707,900
|
96,200
|
| AUSTIN, TX |
1,017,000
|
118,000
|
AUSTIN AMERICAN-STATESMAN |
541,400
|
74,000
|
| SAN ANTONIO, TX |
1,286,000
|
149,000
|
SAN ANTONIO EXPRESS NEWS |
696,500
|
83,500
|
| OKLAHOMA CITY, OK |
819,000
|
88,000
|
DAILY OKLAHOMAN |
417,200
|
61,400
|
| SALT LAKE CITY, UT |
1,232,000
|
131,000
|
SALT LAKE TRIBUNE |
345,700
|
32,700
|
| LAS VEGAS, NV |
1,165,000
|
120,000
|
LAS VEGAS REVIEW JOURNAL |
503,500
|
56,800
|
| ATTENDED PAST 12 MONTHS--OPERA/SYMPHONY/THEATER |
|||||
|---|---|---|---|---|---|
| Top Markets | Total Adult Population | Target Adults Surveyed | Top Newspaper | Total Adult Readership | Total Target Readership |
| WASHINGTON, DC |
3,544,000
|
1,415,000
|
WASHINGTON POST |
2.227800
|
1,077,000
|
| ANN ARBOR, MI |
260,000
|
103,000
|
ANN ARBOR OBSERVER |
116,100
|
614,00
|
| SALT LAKE CITY, UT |
1,232,000
|
486,000
|
SALT LAKE TRIBUNE |
345,700
|
1,607,00
|
| BUFFALO, NY |
875,000
|
340,000
|
BUFFALO NEWS |
585,300
|
237,100
|
| MINNEAPOLIS- ST. PAUL, MN |
2,244,000
|
877,000
|
STAR TRIBUNE |
1,052,900
|
419,200
|
| DES MOINES, IA |
411,000
|
156,000
|
DES MOINES REGISTER |
273,800
|
114,300
|
| BALTIMORE, MD |
1,959,000
|
716,000
|
BALTIMORE SUN |
981,800
|
430,100
|
| EUGENE-SPRINGFIELD, OR |
257,000
|
94,000
|
REGISTER-GUARD |
169,200
|
65,100
|
| DENVER, CO |
1,897,000
|
687,000
|
DENVER POST |
647,600
|
304,000
|
| FORT MYERS-NAPLES, FL |
615,000
|
222,000
|
FORT MYERS NEWS PRESS |
220,600
|
71,800
|
| ATTENDED PAST 12 MONTHS--COUNTRY MUSIC CONCERT |
|||||
|---|---|---|---|---|---|
| Top Markets | Total Adult Population | Target Adults Surveyed | Top Newspaper | Total Adult Readership | Total Target Readership |
| BOISE, ID |
332,000
|
98,000
|
IDAHO STATESMAN |
165,000
|
54,900
|
| DENVER, CO |
1,897,000
|
532,00
|
WESTWORD |
456,300
|
208,500
|
| MADISON, WI |
397,000
|
105,000
|
ST JOURNAL |
239,700
|
68,500
|
| BOSTON, MA |
3,969,000
|
1,039,000
|
BOSTON GLOBE |
1,461,900
|
441,500
|
| COLUMBUS, OH |
1,212,000
|
318,000
|
COLUMBUS DISPATCH |
665,400
|
191,700
|
| MINNEAPOLIS- ST. PAUL, MN |
2,244,000
|
587,000
|
STAR TRIBUNE |
1,052,900
|
220,400
|
| ALBANY-SCHENECTADY- TROY, NY |
665,000
|
169,000
|
TIMES UNION |
278,900
|
87,700
|
| INDIANAPOLIS, IN |
1,113,000
|
280,000
|
INDIANAPOLIS STAR |
612,500
|
164,400
|
| ROCHESTER, NY |
817,000
|
205,000
|
DEMOCRAT & CHRONICLE |
480,900
|
123,600
|
| LAS VEGAS, NV |
1,165,000
|
287,000
|
PENNYSAVER |
3,840,300
|
829,800
|
Source: Medialink Demographic Intelligence,
Scarborough USA+, Release 1 2004 12 Source:
Delahaye