Stories by PRNEWS

Some of the best gifts come unwrapped. Take, for example, puppies and kittens, which are popular presents for children during the holiday season. But dogs and cats appeal to the kid in all of us… Continued

CAMPAIGN TYPE: Web Sites TIMEFRAME: January 2003 – ongoing BUDGET: $500,000 In January 2003, credit-card giant Citi Cards asked its agency of record (AOR) TMG Public Relations (New York) to get the word out about… Continued

Lip service won’t cut it anymore when it comes to being a good corporate citizen. The 2004 Cone Corporate Citizenship Study, released last week, shows that Americans– now more than ever before–stand to punish firms… Continued

Why do clients fire their PR agencies? In the absence of compelling empirical evidence, I’d have to say it’s because agencies practically beg them to do it. I’m not implying that PR agency reps walk… Continued

It used to be that so-called cause marketing was a convenient way for companies to toss some money at a cause in return for some goodwill–albeit fleeting –from the public. With apologies to Bob Dylan,… Continued

Although there remains a significant gap between talking about PR measurement and actually doing it, measurement is still the biggest concern among PR execs as they head into 2005, according to an exclusive PR News/Counselors… Continued

Corporate social responsibility (CSR) has become a white-hot issue in the nation’s boardrooms. But CSR efforts could be leading companies astray, according to the latest report from CSRwatch.com, which was launched in 2004 to spotlight… Continued

Part of the Pentagon’s PR plan is under fire. The Los Angeles Times reported earlier this month that the military – using a carefully worded statement – had purposely misled CNN (in a report that… Continued

Depending on whom you ask, the internet in 2005 will have a much greater impact on marketing communications or it will continue to be used to augment more traditional communications a la print and broadcast.… Continued

The former Senate Majority Leader (and Republican presidential candidate in 1996) will provide strategic advice to APCO’s clients in international and domestic legislative policy and regulatory affairs as well on health-care policy and related matters…Contact:… Continued