In 2003, a Kaiser survey found more than half (59%) of 16-year-olds nationwide recognized the “Fight For Your Rights: Protect Yourself” campaign, and many said they had acted on what they heard. MTV research showed… Continued
Stories by PRNEWS
Sex And The Single PSA Solution
February 2nd, 2005 by PRNEWSCLIENT: Kaiser Family Foundation PR: MTV Public Relations BUDGET: N/A TIMEFRAME: 1997-today “If I had a rash downstairs, I think I’d know,” says one dreadlocked, camouflage-clad youth directly to camera. “Most STDs (sexually transmitted diseases)… Continued
Section 404: Hitting It Out Of The Sox
February 2nd, 2005 by PRNEWSA new report says Section404 of Sarbanes-Oxley is having devastating implications for small- and medium-sized companies, whacking them where they live. “Sarbanes-Oxley Section 404: The ‘Section’ of Unintended Consequences and Its Impact on Small Business,”… Continued
‘PoweR Girls’: Big PR Fallacies Hit The Small Screen
February 2nd, 2005 by PRNEWSThere’s a scene in the 1957 film classic “Sweet Smell of Success” in which press agent Sidney Falco (Tony Curtis) grabs the telephone from his secretary and tries to explain to his nightclub-owner client why… Continued
CSR – Does It Have A Place In Corporate PR?
February 2nd, 2005 by PRNEWSBy Peter Debreceny, vice president, Allstate Insurance Co. Every year, there are certain rituals that herald the coming of spring. The swallows return to San Juan Capistrano. Pitchers and catchers arrive early for the start… Continued
Congratulations PR News 2004 CSR Winners
February 2nd, 2005 by PRNEWSHuman rights. Community affairs. Diversity communications. These are just a few of the many categories included in the PR News 2004 Corporate Social Responsibility (CSR) Awards. Look for profiles of all the winners in PR… Continued
How CSR Helps The Bottom Line
February 2nd, 2005 by PRNEWSBy Shel Horowitz An increasing part of the debate about CSR focuses on moral imperatives–and those certainly are important. But self-interest is equally important: CSR raises profits. Here’s how: People want to do business with… Continued
CSR: Doing Well By Doing Good…For The Right Reasons
February 2nd, 2005 by PRNEWSLast Sunday night (Feb.27), as Hollywood’s A-List gathered for its annual display of self-congratulation (aka the Academy Awards), across the country in Boca Raton, Fla., prizes of an entirely different sort were being handed out.… Continued