Stories by PRNEWS

PR execs often turn blue in the face trying to convince their marketing managers that PR contributes to the bottom line. Now they’ve got some much-needed ammo: a survey of America’s senior marketers by the… Continued

The Ketchum-Armstrong Williams-Department of Education scandal points to the woeful lack of PR for PR, a chronic problem that now threatens irreparable damage to a field that John and Jane Q. Public know little to… Continued

Is “integrated communications” the new “synergy?” Remember “synergy?” In the mid- to late-1990s it was the buzzword among media circles, a catch-all phrase that was used to describe all the wonderful melding of media products… Continued

Throughout the years, MTV Networks has been slammed in the media for pushing negative images on the nation’s youth. But if you ask Rosanna Fiske, a partner with the Miami- based PR firm Communiqué Group/Rise… Continued

While they fell off the national radar in the late 1990s and during the early part of the new millennium, rising healthcare costs once again are front-page news. Aside from putting a constant strain on… Continued

In the Feb. 23 edition of “PR Notebook,” we incorrectly identified the global headquarters of Weber Shandwick. The agency is based in New York City, not Dallas.

That the National Investor Relations Institute (NIRI) has named Heather Sieber (ex-Freddie Mac) as its first-ever in-house PR executive. The move is yet another indication of the increasing emphasis NIRI is placing on the PR… Continued

PR salary guru Dennis Spring traces it to the third U.S. presidential debate last October in Tempe, Ariz. But never mind the candidates (and all of their non-verbal communications). “It literally started the day after… Continued

I just read an article in Technology Today titled, “Tech Start-Up 2.0,” that claims “this generation of start-ups is more organized and aggressive than ever.” If high tech is coming back, then opportunities for PR… Continued

Jerry Seinfeld’s fictional folks may have retired to “Del Boca Vista,” a not-so-subtle substitute for Boca Raton, Delray Beach or any of the other South Florida spots that cater to the senior crowd. But according… Continued