Stories by PRNEWS

The name “Kryptonite” could not have been more appropriate for a case that demonstrated how the blogosphere can bring an otherwise strong company to its knees. Late last year, Kryptonite (Canton, Mass.) had to recall… Continued

The ouster last week of Boeing CEO Harry Stonecipher — after he admitted to an affair with a female employee – is just the latest in a string of scandals at the aerospace giant. A… Continued

That MaryLee Sachs has been appointed chairman of Hill & Knowlton USA. Sachs, who has been president-CEO of the U.S. company since 2002, will manage all U.S. practices.

Hoping to narrow the (often significant) gap between sales and marketing, SHIFT Communications (Watertown, Mass.) is now marketing its “PR: Sales Extranet,” an online repository that’ll give sales teams up-to-date company news, sales tools and… Continued

When General Motors was looking for a celebrity vehicle to appeal to the Latino community, the actor Jimmy Smits was found to be the best fit. And when Philips Consumer Electronics was looking for the… Continued

Armstrong Williams’ debut yesterday (March 15) as co-host of “Drive Time Dialogue” on WWRL AM radio (New York) plays right into the notion that there’s no such thing as bad press. Williams has been embroiled… Continued

“Celebrity Poker Showdown” (on Bravo) seems to be one of the most omnipresent TV shows this side of MTV’s “The Real World.” Once a staple of late-night programming on ESPN, gambling-related fare has hit the… Continued

CLIENT: The American Heart Association PR AGENCY: Cone Inc. CATEGORY: Cause-Related Marketing BUDGET: N/A TIMEFRAME: February 2004-February 2005 Heart disease is the Number One killer of women in the United States today. It was this… Continued

If you want to know who helped propel President George W. Bush toward his second term in the White House, you can thank the elite 10% of the population, which apparently drives what the other… Continued

Quick…name the fifth-largest television network in the United States. No, it’s not CNN. With 130 million viewers a month, the fifth largest is “Banana-Vision,” the informal moniker for the Wal-Mart TV Network. For those of… Continued