Stories by PRNEWS

This is the first installment of a special series focusing on measurement as it relates to a particular aspect of public relations. With the competitive environment growing ever more challenging, businesses need to leverage their… Continued

What’s atop the agenda for the next generation of business leaders? Trust? Crisis management? Wrong on both accounts. Despite the current din on how crucial it is for companies to wrap their arms around those… Continued

Katie Paine calls them “cyber-whiners,” a reference to the huge number of bloggers who, in a very short period, have altered the online landscape — and created another wrinkle in the rough-and-tumble world of PR… Continued

By Michael Herman/chairman & CEO, Epley Associates Inc. In perusing recent news stories, it struck me that there often is little difference in dealing with natural disasters and those man-made. PR professionals dealing with multiple… Continued

It’s the rare company that hasn’t been slammed with a public-relations crisis. Depending on how severe the damage – and how quickly the wound is cauterized – companies can either fess up and regroup or… Continued

Bank Rhode Island — Marie T. van Luling (ex-Manning Selvage & Lee/Aetna Life & Casualty) has joined the Providence, R.I.-based bank as senior vp/marketing and corporate communications. She will be responsible for managing all communications… Continued

“The institutional and investor communities want CEOs who are more likely to fly under the radar, eschewing personal acclaim in favor of team-building and corporate success. In demand are corporate leaders who don’t think of… Continued

While the job market for PR has in the last few years been on the sluggish side, the rest of the decade is quite promising for a PR career. The latest issue of Fortune (March… Continued

The ouster earlier this month of Boeing CEO Harry Stonecipher — after he admitted to an affair with a female employee — is the latest in a string of scandals at the aerospace giant. A… Continued

COMPANY: Diageo PR AGENCY: Westhill Partners CATEGORY: Corporate Social Responsibility/Community Affairs BUDGET: N/A TIMEFRAME: 2001-2004 When it comes to liquor giant Diageo’s global commitment to social causes and civic involvement, you might say it all… Continued