While its 2003 revenue of just $70.6 million made it unable to spend the big bucks of competitors like Microsoft, Raindance still had to identify a finite group of suspects open to using its product.… Continued
Stories by PRNEWS
Raindance Takes Web Conferencing By Storm
March 9th, 2005 by PRNEWSCLIENT: Raindance Communications PR: Ogilvy Public Relations Worldwide BUDGET: N/A TIMEFRAME: September – November 2004 200442004 The business world at large has been slow to warm to the promise of Web conferencing, a technological advance… Continued
Crossover Strategies: PR dives into the labor pool
March 9th, 2005 by PRNEWSAs labor markets tigthen up, job search engines like Monster.com et al. are reaping some of the benefits. “Our business is very robust and healthy as our fourth quarter numbers indicate, both from a revenue… Continued
Cyber Roots: The Right Mix of Technology, Message And Timing Is Key To Success
March 9th, 2005 by PRNEWSLike a fine wine, it’s a combination of elements that make a successful grassroots campaign. Take one ingredient away, and your fine wine turns into cheap grape juice. In online grassroots campaigns, the wining combination… Continued
PR Agencies May Cluck About Procurement But, Hey, They Still Need The Eggs, Right?
March 9th, 2005 by PRNEWSWhile a majority of agency executives are spared from dealing with (corporate) procurement departments during the negotiating process, those who do are frustrated by having to answer to executives they say haven’t a clue about… Continued
Strategies To Super-Size Employee Relations
March 9th, 2005 by PRNEWSAsk a CEO if the executive team communicates its goals, plans and expectations to staff, and you’ll hear a resounding “yes.” Ask rank-and-file employees the same question, and you’ll frequently get a different answer (and… Continued
PR Lessons From Fiorina’s Fall: Employees Come First
March 9th, 2005 by PRNEWSAfter Carly Fiorina was sacked last month as CEO of Hewlett-Packard Co., a slew of stories (in print and online) said Fiorina constantly made the rounds with H-P customers and other external audiences. Yet closer… Continued
Boutique Agencies Form IR/PR Alliance…
February 23rd, 2005 by PRNEWSThe Honig Co. Inc. (Los Angeles), a PR and corporate communications firm, and MKR Group (Burbank, Ca.), which specializes in investor relations, have joined forces to offer clients integrated communication programs encompassing investor relations and… Continued