Stories by PRNEWS

Lessons Learned: Content Is King

March 9th, 2005 by

While its 2003 revenue of just $70.6 million made it unable to spend the big bucks of competitors like Microsoft, Raindance still had to identify a finite group of suspects open to using its product.… Continued

Raindance Takes Web Conferencing By Storm

March 9th, 2005 by

CLIENT: Raindance Communications PR: Ogilvy Public Relations Worldwide BUDGET: N/A TIMEFRAME: September – November 2004 200442004 The business world at large has been slow to warm to the promise of Web conferencing, a technological advance… Continued

Crossover Strategies: PR dives into the labor pool

March 9th, 2005 by

As labor markets tigthen up, job search engines like Monster.com et al. are reaping some of the benefits. “Our business is very robust and healthy as our fourth quarter numbers indicate, both from a revenue… Continued

Cyber Roots: The Right Mix of Technology, Message And Timing Is Key To Success

March 9th, 2005 by

Like a fine wine, it’s a combination of elements that make a successful grassroots campaign. Take one ingredient away, and your fine wine turns into cheap grape juice. In online grassroots campaigns, the wining combination… Continued

PR Pulse

March 9th, 2005 by

Video didn’t kill the radio star nor have DVDs, cellphones, MP3 players, TiVo or – we bet – whatever is the next technology product to whet consumer appetites. “Radio Today,” a recent report from Arbitron… Continued

PR Agencies May Cluck About Procurement But, Hey, They Still Need The Eggs, Right?

March 9th, 2005 by

While a majority of agency executives are spared from dealing with (corporate) procurement departments during the negotiating process, those who do are frustrated by having to answer to executives they say haven’t a clue about… Continued

Strategies To Super-Size Employee Relations

March 9th, 2005 by

Ask a CEO if the executive team communicates its goals, plans and expectations to staff, and you’ll hear a resounding “yes.” Ask rank-and-file employees the same question, and you’ll frequently get a different answer (and… Continued

PR Lessons From Fiorina’s Fall: Employees Come First

March 9th, 2005 by

After Carly Fiorina was sacked last month as CEO of Hewlett-Packard Co., a slew of stories (in print and online) said Fiorina constantly made the rounds with H-P customers and other external audiences. Yet closer… Continued

PR Movers

February 23rd, 2005 by

Grey Healthcare Group – The healthcare communications network (New York) adds two senior executives to its roster: Beverly Beaudoin (ex-Lowe Bozell McAdams) has been tapped to be senior vp and general manager while Steve Corwin… Continued

Boutique Agencies Form IR/PR Alliance…

February 23rd, 2005 by

The Honig Co. Inc. (Los Angeles), a PR and corporate communications firm, and MKR Group (Burbank, Ca.), which specializes in investor relations, have joined forces to offer clients integrated communication programs encompassing investor relations and… Continued