Stories by PRNEWS

The driving force behind the International Public Relations Research Conference, now in its eighth year, is to sit and discuss research pertaining solely to public relations. More than 70 papers describing research, theory and case… Continued

The last few weeks of news might have you believing that everyone with a computer is dosing on blogs (the shortened form of the original “Web logs”). But it’s just more “inside baseball” within media… Continued

According to “DefineThat,” a snappy little service on the Internet, public relations is “a form of communication primarily directed toward gaining public understanding and acceptance. Public relations usually deals with issues rather than products or… Continued

It may be taboo in public relations, but Heath Shackleford, PR manager at American Healthways Inc. (Nashville), admits that he “always hated press releases.” But he changed his tune about the effectiveness of press releases… Continued

COMPANY: Dell Inc. PR AGENCY: GCI Read-Poland CATEGORY: Environmental Communications BUDGET: $500,000 globally TIMEFRAME: 2004 It was an increasing problem we all faced: what to do with our old computer(s) collecting dust in the attic.… Continued

By Helene Sheeler-Johnson The one thing you can bet your bottom dollar won’t change in this ever-changing world of technology is that every red cent of your budget will be scrutinized–right down to that bottom… Continued

By Richard Laermer A consultation with me was recently was auctioned for charity — don’t ask. My winner, Pauline from Tampa, runs a strangely exciting business of duplicating X-rays for court cases, and she is… Continued

Nearly six out of 10 women say they have “much more” on their minds now compared with five years ago, says a new survey. Perhaps more important for marketers is that 62% of women say… Continued

CEOs want to see results, like an ad or a Web site, but such a sure-fire way of measuring – and then presenting – the less-tangible PR effort has proved elusive. However, Ed Moed, managing… Continued

In an era of viral marketing, hoaxes involving vomiting waiters, suicide bombers, decapitated cats and e-mails wrongly accusing companies of anti-war sentiments, how do you control a brand’s image? All of the above examples have… Continued