Stories by PRNEWS

Radio may be resilient in the face of myriad new technologies (PR News, March 9), but it’s a totally different tune when it comes to getting your message on the airwaves. A recent survey of… Continued

The 30-second ad – for years one of the major arrows in marketing’s quiver – has begun its final descent. “Appointment” television — in which the entire family gathers around the set for its favorite… Continued

By John Echeveste/Valencia, Perez & Echeveste Public Relations The Hispanic market is probably the hottest segment on the national public-relations landscape today, and why not? With a population approaching 40 million and more than $700… Continued

When Edelman’s Hispanic Marketing practice, Diversity Solutions, launched in 1998, the unit had just two full-time employees who worked out of the PR firm’s New York office. They spent most of their time on media… Continued

The article “CSR: Doing Well by Doing Good…For The Right Reasons” (March 2) incorrectly stated the number of books Verizon has donated to libraries and others as part of its “Verizon Reads” campaign; it is… Continued

The ripples from the Ketchum scandal continue to unfold, what with the full contours of the story still unknown. Nevertheless, the PR fiasco remains Topic A throughout the profession. PR News Editor Matthew Schwartz will… Continued

Dueling press releases last week from Cablevision Systems chairman Chuck Dolan and his son, Jimmy, the cable company’s CEO, certainly didn’t help the company’s already- battered reputation. According to the March 2 edition of PR… Continued

As goes Wal-Mart, so goes the rest of corporate America, so it may be a model for those companies grappling with how to improve media relations. Here’s the latest: an invitation from Wal-Mart to national… Continued

Two new magazine launches to consider: one focusing on generating revenue and the other on giving money back. New York City-based financial publisher The Deal is joining forces with CNET News.com (San Francisco) to produce… Continued

Targeting the sports arena? If so, the biggest bang for your buck will probably come from hitting the greens. While the fan bases for the National Basketball Association (NBA) and Major League Baseball (MLB) tend… Continued