Stories by PRNEWS

The third annual Summit on Measurement, the most advanced conference focused entirely on PR measurement and evaluation, will be held Sept. 28-30 at the New England Center of the University of New Hampshire. The summit,… Continued

Is trust in corporate communications getting worse? One might think that following the flood of stories about corporate chicanery during the last few years — and the efforts at corporate reform among many companies, albeit… Continued

In “As Ethnic Media Becomes A Force, PR Opportunities Abound” (June 22), we incorrectly stated the e-mail address of Sergio Bendixen of Bendixen & Associates. It is sbendixen@bendixenandassociates.com. In the article “PR Starts to Charge… Continued

BY Andrew Gilman PR pros know that if you don’t want see it in the New York Times, on ABC News or on E!…if you don’t want to see it posted on a blog or,… Continued

In journalism, there is the “buried lead,” in which the essence of the news story being written is buried somewhere on the jump page rather than the first or second paragraphs. For PR managers, the… Continued

Employee Communications: So Close Yet So Far Sure, we all get a little laugh after realizing we sent an e-mail to someone who is sitting about two feet away when it would have been easier… Continued

Summer’s here and the time is right– to build PR ties to the most popular markets for remodeling homes. For the biggest bang for you buck, forget about hitting the places where people live on… Continued

When Meghan Magner became VP of marketing at the 150-year-old, highly respected national law firm of Ropes & Gray three years ago, she noticed that the firm hadn’t paid much attention to PR. Not good,… Continued

Nipping It In The Bud When it comes to the numbers of crises faced by U.S. businesses last year, 2004 proved to be a relatively calm period compared with other recent, more scandal-wracked years, according… Continued

This is the first of a two-part series focusing on how research can help maximize the returns on the events you plan and execute to help get your company’s message out. Part Two, which will… Continued