Stories by PRNEWS

CLIENT: The Telecommunications Industry Association AGENCY: WilkinsonShein Communications TIMEFRAME: January-June 2005 BUDGET: N/A Each year, there is one venue where more than 25,000 telecommunications professionals get together to talk shop. Before and during the industry… Continued

The salad days that dwindled during the dot-com debacle of 2000 ushered in an era of economic austerity with which the PR profession continues to grapple. However, according to the 9th annual public relations and… Continued

So far, the impact of Google’s technology has been focused on the advertising industry, but that’s only because the PR value has yet to be raised in marketing circles. Though PR traditionally is focused on… Continued

It’s time to get cracking on CSR reports. A survey released last week by KPMG says that, in 2005, 52% of the world’s biggest companies issued separate reports on CSR, compared with 45% in 2002.… Continued

Re: “Measurement Focus Shifts to ‘Share of Discussion'” (June 29) Angela Jeffrey, VP of PRtrak clarifies that while Ad-Value Equivalency is not an effective measurement in and of itself, it still has value for PR.… Continued

Brits jumped for joy last week after London was awarded the 2012 Olympic Summer Games following an agonizing selection process. (Editor’s Note: The celebrations were marred the very next day after terrorists exploded four bombs… Continued

At The Dow Chemical Co., Paul Oakley is looking for a few good agencies. When a major PR project comes along, Oakley, the North American communications leader for Dow Plastics, is just as likely to… Continued

In the last two years, the number of key, broad-based analyst firms providing advice to Fortune 1000-type buyers has been cut in half. In 2004, Forrester Research bought and devoured Giga and, earlier this year,… Continued

Washington, D.C., of course, is a company town (politics), as is Los Angeles (movies). In a similar vein, Florida wins hands down as the Amusement Park Capital of the World (although the other two venues… Continued

CLIENT: The Fremont Company PR AGENCY: BIGfrontier Communications Group TIMEFRAME: October 2004-ongoing BUDGET: $50,000 TIMEFRAME: January 2005 The Fremont Company in Fremont, Ohio, wanted a new way to sell its signature sauerkraut product. Chicago-based BIGfrontier… Continued