By Kurt Genden And Brian Williams Driven by dynamic industry growth, today’s consumer-electronics news environment is moving forward at a pace unimagined five years ago. U.S. sales growth of consumer electronics rose more than 11%… Continued
Stories by PRNEWS
More Spending Spurs Bigger Role For PR In Product Placement
June 8th, 2005 by PRNEWSAmid last month’s crowning of new “American Idol” Carrie Underwood was a reminder that, as part of her various prizes, Underwood would get her very own Marquis Jet Card. The card, which caters to individuals… Continued
Survey On Multicultural PR Pros Shows Major Barriers To Diversity
June 8th, 2005 by PRNEWSThere’s one at nearly every PR-related conference: a session devoted to how crucial it is that the profession build a more diverse workforce if it wants to be able to respond to dramatic and ongoing… Continued
Is The Market Pumped For PR?
June 1st, 2005 by PRNEWSAfter years of getting short shrift from financially stressed clients and marketers, PR services are on the upswing, according to the third annual “Public Relations Generally Accepted Practices Study.” The study, published by the USC… Continued
Sales Tools: PR Pirouettes
June 1st, 2005 by PRNEWS“The business is out there for PR professionals to get,” says Mike Schultz, publisher of RainToday.com, an online magazine that focuses on marketing, PR and selling for professional services firms. “But it’s not like the… Continued
Campaign Wants To Plug A Whole New Band
June 1st, 2005 by PRNEWSCLIENT: Crohn’s & Colitus Foundation of America PR AGENCY: PFS Marketwyse TIMEFRAME: January 2005 It all began when Roger Koman’s 13- and 10-year-old children started enthusing about the Lance Armstrong Foundation’s “Wear Yellow Live Strong”… Continued
No Surrender In Ongoing Communications Wars
June 1st, 2005 by PRNEWSIt’s been ugly for some time now. Your clients’ adversaries aren’t just trying to win a lawsuit here or recall a product there. They’ve developed an ever-more-interconnected skein of interest groups, public advocates and lawyers… Continued
How CSR Is Driving The Way Companies Conduct Business
June 1st, 2005 by PRNEWSJust when you think you assume you’re doing everything right, it’s amazing how many things can go wrong. Take Newsweek, whose editors thought they had a solid source on an upcoming report about prisoner abuses… Continued