Stories by PRNEWS

How PR Patches Into The Consumer-Electronics Space

June 8th, 2005 by

By Kurt Genden And Brian Williams Driven by dynamic industry growth, today’s consumer-electronics news environment is moving forward at a pace unimagined five years ago. U.S. sales growth of consumer electronics rose more than 11%… Continued

PR Pulse

June 8th, 2005 by

A recent survey by the Pew Internet & American Life Project shows that e-mail users are receiving slightly more spam (junk e-mail) than before, but they are minding it less. While more than half of… Continued

More Spending Spurs Bigger Role For PR In Product Placement

June 8th, 2005 by

Amid last month’s crowning of new “American Idol” Carrie Underwood was a reminder that, as part of her various prizes, Underwood would get her very own Marquis Jet Card. The card, which caters to individuals… Continued

Survey On Multicultural PR Pros Shows Major Barriers To Diversity

June 8th, 2005 by

There’s one at nearly every PR-related conference: a session devoted to how crucial it is that the profession build a more diverse workforce if it wants to be able to respond to dramatic and ongoing… Continued

Is The Market Pumped For PR?

June 1st, 2005 by

After years of getting short shrift from financially stressed clients and marketers, PR services are on the upswing, according to the third annual “Public Relations Generally Accepted Practices Study.” The study, published by the USC… Continued

Sales Tools: PR Pirouettes

June 1st, 2005 by

“The business is out there for PR professionals to get,” says Mike Schultz, publisher of RainToday.com, an online magazine that focuses on marketing, PR and selling for professional services firms. “But it’s not like the… Continued

Campaign Wants To Plug A Whole New Band

June 1st, 2005 by

CLIENT: Crohn’s & Colitus Foundation of America PR AGENCY: PFS Marketwyse TIMEFRAME: January 2005 It all began when Roger Koman’s 13- and 10-year-old children started enthusing about the Lance Armstrong Foundation’s “Wear Yellow Live Strong”… Continued

No Surrender In Ongoing Communications Wars

June 1st, 2005 by

It’s been ugly for some time now. Your clients’ adversaries aren’t just trying to win a lawsuit here or recall a product there. They’ve developed an ever-more-interconnected skein of interest groups, public advocates and lawyers… Continued

PR Pulse

June 1st, 2005 by

Good news for hugh swaths of Canadian forest, but (more) bad news for newspaper publishers (and PR execs conditioned to working with print): A recent survey from JupiterResearch shows that the number of online adults… Continued

How CSR Is Driving The Way Companies Conduct Business

June 1st, 2005 by

Just when you think you assume you’re doing everything right, it’s amazing how many things can go wrong. Take Newsweek, whose editors thought they had a solid source on an upcoming report about prisoner abuses… Continued