Stories by PRNEWS

By Michael Smith/Director, Graduate Program in Professional Communication-La Salle Univ. Since the collapse of communism in 1989, Eastern European public relations has developed in 16 years the same public relations practices, professional associations, and business… Continued

When managers of Edelman Europe met for an affiliate meeting in Barcelona, Spain, late last year, one question kept on creeping into the conversation: when are we going to open up shop in Poland? “Enough… Continued

The jones for e-mail is getting acute. According to new surveys by AOL and Opinion Research Corp., as reported by Emarketer, AOL users are starting to rely on e-mail just as much as they do… Continued

With the explosion in ethnic media in the last 20 years — ranging from radio stations specifically geared to blacks to Spanish-language TV channels Univision and Telemundo — PR and marketing execs have had a… Continued

Like every other high-profile industry, public relations has its phenoms — you know, those hungry, hard-working kids who, through sheer talent and tenacity, manage — like cream — to rise to the top with a… Continued

Does familiarity breed favorability or contempt? New research by John Gilfeather, vice chairman at Roper Public Affairs, NOP World; and Tina Carroll, Ph.D. candidate at the University of Miami, comes to a strong conclusion: Corporate… Continued

Although the recording industry continues to get rocked by the sharing of online music files – why buy the CD when you can download the tunes for free? – one of the more lucrative spaces… Continued

CLIENT: AIDS Foundation of Chicago (AFC) PR AGENCY: Public Communications Inc. TIMEFRAME: January-March 2004 Following years of complacency, stories about HIV/AIDS are now back in the media spotlight. There are several reasons for the change:… Continued

If anyone doubts that corporate citizenship is here to stay, he or she should heed the words of Carol Cone, the PR doyenne who heads Cone Inc., a Boston-based strategic marketing and communications firm. “Corporate… Continued

Your column ‘A Conundrum For The Counselors’ (May 25) misleads readers by not crediting the “industry-wide” collaboration at work here. It involves much more than PR counselors, including corporations, government, educators, and the media. There… Continued