Stories by PRNEWS

(Exclusive to PR News from the Institute for Public Relations) Facing Facts: PR vs. Advertising Credibility No matter how many times you’ve heard it – and how much you want to believe it – there… Continued

For PR pros, spotting niche markets (and opportunities) depends on having a little vision. Children’s Eye Health and Safety Month (which runs throughout August) provides a solid springboard for both corporate communication pros and agency… Continued

CLIENT: The Telecommunications Industry Association AGENCY: WilkinsonShein Communications TIMEFRAME: January-June 2005 BUDGET: N/A Each year, there is one venue where more than 25,000 telecommunications professionals get together to talk shop. Before and during the industry… Continued

The salad days that dwindled during the dot-com debacle of 2000 ushered in an era of economic austerity with which the PR profession continues to grapple. However, according to the 9th annual public relations and… Continued

So far, the impact of Google’s technology has been focused on the advertising industry, but that’s only because the PR value has yet to be raised in marketing circles. Though PR traditionally is focused on… Continued

It’s time to get cracking on CSR reports. A survey released last week by KPMG says that, in 2005, 52% of the world’s biggest companies issued separate reports on CSR, compared with 45% in 2002.… Continued

Re: “Measurement Focus Shifts to ‘Share of Discussion'” (June 29) Angela Jeffrey, VP of PRtrak clarifies that while Ad-Value Equivalency is not an effective measurement in and of itself, it still has value for PR.… Continued

Brits jumped for joy last week after London was awarded the 2012 Olympic Summer Games following an agonizing selection process. (Editor’s Note: The celebrations were marred the very next day after terrorists exploded four bombs… Continued

At The Dow Chemical Co., Paul Oakley is looking for a few good agencies. When a major PR project comes along, Oakley, the North American communications leader for Dow Plastics, is just as likely to… Continued

In the last two years, the number of key, broad-based analyst firms providing advice to Fortune 1000-type buyers has been cut in half. In 2004, Forrester Research bought and devoured Giga and, earlier this year,… Continued