Stories by PRNEWS

By Wendy Watkins, VP/Corporate Communications, Delaware North Companies Corporate Web sites offer the best snapshot of your organization, especially if your newsroom is optimized. In many cases, it’s the reason visitors stay on your site… Continued

About two years ago, travel reporters from both the New York Times and the Wall Street Journal were interested in doing stories on the latest activities at Yosemite National Park, and they were eager to… Continued

By Jeffrey Sandman and Fred Bratman Filmmaker Michael Moore (“Roger & Me,” “Bowling for Columbine”) is not wasting any time leveraging his box-office success with “Fahrenheit 9/11,” and he already is busy making a “docudrama”… Continued

Perhaps it’s the close proximity to the gyrations of the Standard & Poor’s indices, the New York Stock Exchange and other major financial markets (not to mention analysis/paralysis about the prognostications of Federal Reserve Chairman… Continued

COMPANY: FiberGel Technologies TIMEFRAME: April 2005-ongoing BUDGET: N/A Fat kids. Where would Phillip Versten’s PR efforts be without them? The nationwide concern over childhood obesity has been a boon to Versten who, as communications director… Continued

Warren Bickford, VP of Gryphon Reputation Management (Saskatoon, Saskatchewan, Canada), a seasoned veteran of the San Francisco-based International Association of Business Communicators (IABC), recently took the reins as the organization’s 2005-06 chair. Bickford, who was… Continued

By Matthew Schwartz Along with death and taxes, I now have a third guarantee in life: a steady dose of weekly e-mails plugging the latest public-relations award. More often than not, the e-mail sender asks… Continued

Americans, who are some of the most mobile creatures on earth, increasingly are relying on local Web searches to help ease them into their new environs, says a recent survey conducted by Harris Interactive for… Continued

Kirk Stewart, who this week resigned as VP of corporate communications at Nike Inc., the $12.3 billion sports and fitness company based in Beaverton, OR, loves to spin – a basketball, that is. An huge… Continued

Faced with tighter budgets and fewer resources than their corporate/agency counterparts, PR managers at nonprofit organizations are scrambling to find unique and affordable ways to get their messages out. How can they do well by… Continued