Consumers are getting in the habit of rewarding good corporate citizens. The recently released executive summary of the 2004 Cone Corporate Citizenship Study shows an overall 30% increase since 1993 in the percentage of Americans… Continued
Stories by PRNEWS
Virtual Success: Companies Start To Expand The Embrace Of PR Networks
August 3rd, 2005 by PRNEWSIn 2003, Andrea Johnston was serving as VP of corporate communications at drug-development company aaiPharma (Wilmington, N.C.). She needed someone to help develop press releases, to manage media relations and to release clinical news, among… Continued
Helping Online Newsrooms Turn The Page
August 3rd, 2005 by PRNEWSBy Wendy Watkins, VP/Corporate Communications, Delaware North Companies Corporate Web sites offer the best snapshot of your organization, especially if your newsroom is optimized. In many cases, it’s the reason visitors stay on your site… Continued
Putting Info Online In Drips And Drops Causes Messages To Run Dry
August 3rd, 2005 by PRNEWSAbout two years ago, travel reporters from both the New York Times and the Wall Street Journal were interested in doing stories on the latest activities at Yosemite National Park, and they were eager to… Continued
What To Do When Michael Moore Knocks On Your Door
July 27th, 2005 by PRNEWSBy Jeffrey Sandman and Fred Bratman Filmmaker Michael Moore (“Roger & Me,” “Bowling for Columbine”) is not wasting any time leveraging his box-office success with “Fahrenheit 9/11,” and he already is busy making a “docudrama”… Continued
Media Metrics
July 27th, 2005 by PRNEWSPerhaps it’s the close proximity to the gyrations of the Standard & Poor’s indices, the New York Stock Exchange and other major financial markets (not to mention analysis/paralysis about the prognostications of Federal Reserve Chairman… Continued
Low-Fat PR + Hungry Reporters = Healthier Kids
July 27th, 2005 by PRNEWSCOMPANY: FiberGel Technologies TIMEFRAME: April 2005-ongoing BUDGET: N/A Fat kids. Where would Phillip Versten’s PR efforts be without them? The nationwide concern over childhood obesity has been a boon to Versten who, as communications director… Continued
At The Helm: Bickford Succeeds; Why Succession Stumbles
July 27th, 2005 by PRNEWSWarren Bickford, VP of Gryphon Reputation Management (Saskatoon, Saskatchewan, Canada), a seasoned veteran of the San Francisco-based International Association of Business Communicators (IABC), recently took the reins as the organization’s 2005-06 chair. Bickford, who was… Continued
Does Constant Awards Buzz Translate Into New Business?
July 27th, 2005 by PRNEWSBy Matthew Schwartz Along with death and taxes, I now have a third guarantee in life: a steady dose of weekly e-mails plugging the latest public-relations award. More often than not, the e-mail sender asks… Continued