Stories by PRNEWS

In the PR News/BurrellesLuce survey, “What To Do After The Clips Come In” (July 20), the fax number for responses was incorrect. It is 301.279.7219. We apologize for the error.

Association of Public-Safety Communications Officials – APCO taps Christian Murck’s past experience with the organization (he was co-managing director of APCO China for four years) and promotes him to CEO of APCO Asia. Murck will… Continued

“Public Relations Campaign for Research Office at E.P.A. May Include Ghostwritten Articles,” your July 18 news article about the use of writers who help government scientists develop articles about technical subjects for nontechnical audiences, does… Continued

New research from “The Media Audit” shows 1 p.m. to 6 p.m. as the being the most popular “daypart” among online shoppers who made 12 or more purchases during the past year. The collective adult… Continued

Senior PR execs can be forgiven for thinking that, perhaps, they should have majored in engineering (rather than, say, journalism or English Lit), what with the relentless wave of new technologies (RSS, podcasting, etc.) they… Continued

COMPANY: LexisNexis TIMEFRAME: April 2005-ongoing Like any senior PR executive worth his or her salt, Steve Edwards wants his staff to do more than just pitch stories. He wants to see some media hits, and… Continued

The most coveted audience for marketers may be the 18-to-34 age demographic, known for its hearty consumption habits and freewheeling buying power. Yet, statistics suggest that PR professionals should refocus their courting efforts to the… Continued

By Richard Levick A waggish colleague recently quipped “the 99% of American corporate CEOs who are guilty of something have cast a very unfair light on the 1% who are not.” I recalled this bit… Continued

Consumers are getting in the habit of rewarding good corporate citizens. The recently released executive summary of the 2004 Cone Corporate Citizenship Study shows an overall 30% increase since 1993 in the percentage of Americans… Continued

In 2003, Andrea Johnston was serving as VP of corporate communications at drug-development company aaiPharma (Wilmington, N.C.). She needed someone to help develop press releases, to manage media relations and to release clinical news, among… Continued