Stories by PRNEWS

PR Pulse

August 3rd, 2005 by

Consumers are getting in the habit of rewarding good corporate citizens. The recently released executive summary of the 2004 Cone Corporate Citizenship Study shows an overall 30% increase since 1993 in the percentage of Americans… Continued

Virtual Success: Companies Start To Expand The Embrace Of PR Networks

August 3rd, 2005 by

In 2003, Andrea Johnston was serving as VP of corporate communications at drug-development company aaiPharma (Wilmington, N.C.). She needed someone to help develop press releases, to manage media relations and to release clinical news, among… Continued

Helping Online Newsrooms Turn The Page

August 3rd, 2005 by

By Wendy Watkins, VP/Corporate Communications, Delaware North Companies Corporate Web sites offer the best snapshot of your organization, especially if your newsroom is optimized. In many cases, it’s the reason visitors stay on your site… Continued

Putting Info Online In Drips And Drops Causes Messages To Run Dry

August 3rd, 2005 by

About two years ago, travel reporters from both the New York Times and the Wall Street Journal were interested in doing stories on the latest activities at Yosemite National Park, and they were eager to… Continued

What To Do When Michael Moore Knocks On Your Door

July 27th, 2005 by

By Jeffrey Sandman and Fred Bratman Filmmaker Michael Moore (“Roger & Me,” “Bowling for Columbine”) is not wasting any time leveraging his box-office success with “Fahrenheit 9/11,” and he already is busy making a “docudrama”… Continued

Media Metrics

July 27th, 2005 by

Perhaps it’s the close proximity to the gyrations of the Standard & Poor’s indices, the New York Stock Exchange and other major financial markets (not to mention analysis/paralysis about the prognostications of Federal Reserve Chairman… Continued

Low-Fat PR + Hungry Reporters = Healthier Kids

July 27th, 2005 by

COMPANY: FiberGel Technologies TIMEFRAME: April 2005-ongoing BUDGET: N/A Fat kids. Where would Phillip Versten’s PR efforts be without them? The nationwide concern over childhood obesity has been a boon to Versten who, as communications director… Continued

At The Helm: Bickford Succeeds; Why Succession Stumbles

July 27th, 2005 by

Warren Bickford, VP of Gryphon Reputation Management (Saskatoon, Saskatchewan, Canada), a seasoned veteran of the San Francisco-based International Association of Business Communicators (IABC), recently took the reins as the organization’s 2005-06 chair. Bickford, who was… Continued

Does Constant Awards Buzz Translate Into New Business?

July 27th, 2005 by

By Matthew Schwartz Along with death and taxes, I now have a third guarantee in life: a steady dose of weekly e-mails plugging the latest public-relations award. More often than not, the e-mail sender asks… Continued

PR Pulse

July 27th, 2005 by

Americans, who are some of the most mobile creatures on earth, increasingly are relying on local Web searches to help ease them into their new environs, says a recent survey conducted by Harris Interactive for… Continued