Stories by PRNEWS

If, as the old song goes, video killed the radio star, then a survey released by News Generation Inc. (Atlanta) suggests said radio star is making a comeback. The survey sampled 50 news-formatted radio stations,… Continued

Picture this: A glistening celebrity posing for a camera, her long, fan-blown hair flowing behind her. A buffet of gourmet delicacies to please her palate – and those of her agent and her rock-star boyfriend… Continued

In last week’s issue of PR News (Sept. 28), the headline for the “Reputation Management” study on p. 1 should have read: “Across The Great Divide: Major Schism On The Best Way To Measure Reputation.”… Continued

For the last several years, it’s been the clarion call among some of the PR profession’s most seasoned executives, including Tom Hoog, chairman of Hill & Knowlton USA: Corporate America needs to embrace the idea… Continued

(Exclusive to PR News from the Institute for Public Relations) How To Measure Strategic Relationships What gets measured gets managed, says an axiom to which many CEOs subscribe. As important as media measurement may be,… Continued

Martha Stewart’s PR nightmare may be over, but the jury still is out on whether the domestic doyenne will be fully rehabilitated in the eyes of the world. Ratings for the Sept. 20 premiere of… Continued

AGENCY: Weber Merritt Strategies CLIENT: Southern Women’s Center for Leadership Development TIMEFRAME: Dec. 3, 2005-early 2007 A prejudiced government made it necessary. A determined community made it possible. Rosa Parks made it famous. Now, 50… Continued

If measurement is PR’s Holy Grail and if the Internet is the cup from which practically everyone drinks, then it’s only befitting that the two go hand-in-hand to produce some tangible results for the profession.… Continued

By Richard Levick No disaster ever politicized faster. Contrast Hurricane Katrina to Hurricane Andrew that hit Florida in 1992, after which the Federal Emergency Management Agency’s (FEMA’s) culpability also was scrutinized. However, the attacks on… Continued

As authorities begin to assess the damage of Hurricane Rita (which interrupted the recovery from Hurricane Katrina), a new poll shows that Americans have more trust in private- sector companies than they do in the… Continued