Stories by PRNEWS

By Richard Levick No disaster ever politicized faster. Contrast Hurricane Katrina to Hurricane Andrew that hit Florida in 1992, after which the Federal Emergency Management Agency’s (FEMA’s) culpability also was scrutinized. However, the attacks on… Continued

As authorities begin to assess the damage of Hurricane Rita (which interrupted the recovery from Hurricane Katrina), a new poll shows that Americans have more trust in private- sector companies than they do in the… Continued

In 1997, DaimlerChrysler was slapped with a $262.5 million verdict in a case involving the death of six-year-old Sergio Jimenez. Jimenez, riding in a Dodge minivan manufactured by Chrysler, was unbelted when his mother ran… Continued

Good PR work does not come cheaply. A typical mid-sized company might spend between $20,000 and $30,000 a month for agency work, according to Bridgeman Communications (Boston), while in-house PR can run even higher, once… Continued

By Angela Jeffrey My last PR News Tip Sheet (May 25) shared some simple proof-of-performance metrics to make the reporting of your own media coverage results at least somewhat meaningful. However, as I then pointed… Continued

Day in and day out, we read about how mainstream media (“MSM,” according to the digirati) is under constant threat from cellphones, the Web, the blogosphere and podcasts as well as from other nascent technologies… Continued

COMPANY: Rodale Sports Group AGENCY: Alissa Neil PR TIMELINE: Spring 2005 Ah, the great outdoors. Rock climbing. Hiking. Backcountry cooking. All in the middle of…Manhattan? In a stunt that helped garner major media play, Backpacker… Continued

If you put a journalist, a PR manager and a tax collector together, and judge them based on reputation, who would come out the winner? Sadly, the tax collector might have the edge, based on… Continued

By Richard Laermer My Dad once told me everyone thinks they’re right. And he’s right. That’s why everyone can’t be used as a PR spokesman. If the “wrong” type of person is speaking or one… Continued

Brand-builders beware. A consumer poll released last week shows a brand’s country of origin affects how they are perceived overseas, so it’s increasingly important for U.S. brands to look and act more “local” to avoid… Continued