Stories by PRNEWS

For senior PR execs, reports of the death of print media have turned out to be, with apologies to Mark Twain, greatly exaggerated. Despite the rapid growth of online communications in the last few years,… Continued

Thomas W. Hoog, chairman of Hill & Knowlton USA and a member of the PR giant’s Worldwide Executive Committee, is driving his car outside of Denver, talking about the state of the public-relations profession. “We… Continued

So much for team spirit. In yet another indication of severe gaps in employee communications, a report released last week by the International Association of Business Communicators (IABC) Research Foundation (San Francisco) found that only… Continued

The media lords may be thinking that bigger is not necessarily better (for the bottom line), what with Viacom’s decision to, beginning in 2006, split into two separate divisions – one dealing with broadcast television… Continued

It should be a tremendous assist for companies/organizations that want to help those affected by Hurricane Katrina: a new task force, created by cause-branding specialist Cone LLC, to provide strategic counsel and recommendations to clients… Continued

Before the TV networks started to launch new programs throughout a given year, September was the traditional time period for premieres because that’s when (No. 1 TV advertiser) Detroit rolled out many of its new… Continued

Recycling. If it was exciting in years past, it certainly isn’t now. Green news is mostly old news, but that didn’t stop the State of California from giving it one more go. Surprise: It worked.… Continued

The melting-pot theory behind American culture does not translate into the PR profession’s vernacular, but it’s time to acknowledge the country’s changing complexion. According to the cover story in DiversityInc’s September issue, “Generation N: The… Continued

At the end of a recent major daylong conference for a large group of defense-industry crisis-communications managers, a very excited observer who was in charge of “first operational response” within his corporation came up to… Continued

The terms “mind share” and “competitive analysis” have, in the last decade, seeped into the business vernacular, shorthand expressions for top managers to indicate to the rank- and-file how crucial it is for companies to… Continued