Stories by PRNEWS

Pet PR Effort Barks Up The Right Tree

October 26th, 2005 by

COMPANY: JELD-WEN Inc. AGENCY: CMD Agency TIMEFRAME: Spring 2005 Nothing says reliable doors and windows quite like a dog that can smell epileptic seizures before they happen…right? No, wait, this actually makes sense. “Many home… Continued

Measuring New Media Lost In Cyberspace

October 26th, 2005 by

It goes without saying: New media matters. Studies show it, surveys reiterate it, Web surfers confirm it. And now, as PR professionals struggle to jump on the bandwidth bandwagon to avoid being left behind by… Continued

Exclusive: PR News/Medialink Survey: Litigation PR: Little Preparation = Big Crises

October 26th, 2005 by

Television series like “Boston Legal” and “Law & Order” have a way of making courtroom drama seem sexy when, in reality, it’s just drama. The same is true for PR professionals who face litigation situations… Continued

PRSA: Lookin’ A Little Windblown

October 26th, 2005 by

PR has been riddled with talk of Hurricanes Katrina and Rita, and the tide hasn’t changed just yet. Hurricane Wilma put a damper on the Public Relations Society of America’s International Conference in Miami (set… Continued

The CSR Report: Talking the Corporate Social Responsibility Walk

October 26th, 2005 by

In the first of a two-part series in PR News, Susan Nickbarg, principal of SVN Marketing LLC, a marketing expert who also specializes in corporate social responsibility, takes a close look at what makes for… Continued

The Well-Provisioned War Room And Why You Need One

October 26th, 2005 by

When a crisis erupts, the communications team goes to ground, huddling in the "war room," the "command center." From this hub, PR leadership can call the shots, watching as the story unfolds and adjusting communications… Continued

PR News All -Stars Issue

October 19th, 2005 by

Saluting the Top PR People and Campaigns of the Year PR People Awards: Lifetime Achievement Carol L. Cone Principal, Cone Inc. For those PR executives grappling with how their companies can best assist the victims… Continued

10 Things To Do Before A Gartner Symposium (Or Any Major Analyst Event)

October 12th, 2005 by

By William Hopkins and Stephen England Participating at Gartner symposia, and at any other analyst event large or small, is expensive in time and manpower–not to mention booth and hotel costs–yet many companies arrive ill-prepared,… Continued

Media Metrics

October 12th, 2005 by

Earning season is almost upon us, giving PR execs another reason to keep abreast of televised business reports. Whether Wall Street is open or closed, a wide variety of programs provide in-depth analyses of the… Continued

At The Ready: A Different Kind Of First Responder

October 12th, 2005 by

Even before Hurricane Katrina made landfall at the end of August, big-box retailer Office Depot had stepped up to the plate, pledging $1 million to the American Red Cross in support of anticipated relief efforts.… Continued