Stories by PRNEWS

By Ann Barlow and Ted Birkhahn Is it just us or has the world gone crazy? Almost every day, we are inundated with another article or self-proclaimed pundit claiming that traditional marketing is dead and… Continued

In a publicity juggernaut of heroic proportions, a grassroots campaign is doing what for many low-budget efforts would be PR suicide: going against retail behemoth Wal-Mart with an independent documentary called “Wal-Mart: The High Cost… Continued

If only it were thus: “To simplify complications is the first essential of success” — George Earle Buckle, British journalist (1854-1935). For PR agencies printing up invoices, there is a delicate balance to be observed:… Continued

It almost goes without saying: Once-reputable and widely praised nonprofits haven’t been feeling the love from the mass media lately, due in large part to their responses to disasters like Hurricanes Katrina and Rita. If… Continued

Known for tight budgets and short purse strings, nonprofit PR departments often enter into monumental campaigns with very little financial wiggle room. From the American Heart Association’s battle against heart disease among women to the… Continued

Doug Dome has a sweet tooth, and he’s not afraid to admit it. He’s also an equal-opportunity PR pro. As the principal of Dome HK, which was acquired by Hill & Knowlton in 2004, Dome… Continued

“Pay no attention to the man behind the curtain.” The mantra of “Wizard of Oz” fame once struck a chord with a corporate culture that operated behind the proverbial curtain, but more and more of… Continued

Everybody knows corporate reputation is numero uno in today’s business ethos – now it’s just a matter of getting everybody to care. Doing so is (or should be) the goal of PR professionals who have… Continued

COMPANY: JELD-WEN Inc. AGENCY: CMD Agency TIMEFRAME: Spring 2005 Nothing says reliable doors and windows quite like a dog that can smell epileptic seizures before they happen…right? No, wait, this actually makes sense. “Many home… Continued

It goes without saying: New media matters. Studies show it, surveys reiterate it, Web surfers confirm it. And now, as PR professionals struggle to jump on the bandwidth bandwagon to avoid being left behind by… Continued