Stories by PRNEWS

Television series like “Boston Legal” and “Law & Order” have a way of making courtroom drama seem sexy when, in reality, it’s just drama. The same is true for PR professionals who face litigation situations… Continued

PR has been riddled with talk of Hurricanes Katrina and Rita, and the tide hasn’t changed just yet. Hurricane Wilma put a damper on the Public Relations Society of America’s International Conference in Miami (set… Continued

In the first of a two-part series in PR News, Susan Nickbarg, principal of SVN Marketing LLC, a marketing expert who also specializes in corporate social responsibility, takes a close look at what makes for… Continued

When a crisis erupts, the communications team goes to ground, huddling in the "war room," the "command center." From this hub, PR leadership can call the shots, watching as the story unfolds and adjusting communications… Continued

Saluting the Top PR People and Campaigns of the Year PR People Awards: Lifetime Achievement Carol L. Cone Principal, Cone Inc. For those PR executives grappling with how their companies can best assist the victims… Continued

By William Hopkins and Stephen England Participating at Gartner symposia, and at any other analyst event large or small, is expensive in time and manpower–not to mention booth and hotel costs–yet many companies arrive ill-prepared,… Continued

Earning season is almost upon us, giving PR execs another reason to keep abreast of televised business reports. Whether Wall Street is open or closed, a wide variety of programs provide in-depth analyses of the… Continued

Even before Hurricane Katrina made landfall at the end of August, big-box retailer Office Depot had stepped up to the plate, pledging $1 million to the American Red Cross in support of anticipated relief efforts.… Continued

By Mike Paul It has been said the worst type of lie is not a lie against another, but a lie against one’s self. Big lies have permeated the public-relations industry for so long, and… Continued

By Katie Paine One of the problems inherent in being a cultural icon is that when things go wrong, they go wrong publicly. As we’ve explained to clients for years, “The bigger the target, the… Continued