Stories by PRNEWS

Marketing Communications

December 11th, 2006 by

Campaign: 2005-2006 Celebrating Women’s Health Lecture Series Winner: Christiana Care Health System For five years, Christiana Care Health System has celebrated women’s health with a lecture series as part of a community education/outreach effort. But… Continued

Interactive PR/Marketing

December 11th, 2006 by

Campaign: Building Homes of Our Own Interactive CD-ROM Education Game Winner: National Association of Home Builders Interactivity is an appealing characteristic of any PR campaign, especially when the target audience is kids and teenagers. That… Continued

Fundraising And Membership Campaign

December 11th, 2006 by

Campaign: Digital Mammographic Imaging Screening Trial Winner: American College of Radiology Standard film mammography has not always served the needs of certain women. For them, digital mammography offers a significantly more effective option, although few… Continued

External Publication

December 11th, 2006 by

Campaign: The Ivory Tower and the Smokestack Winner: University of Cincinnati Many students and professionals are aware of university cooperative programs, where students work to get hands-on experience in their fields of study while still… Continued

Event & Tradeshow PR (TIE)

December 11th, 2006 by

Campaign: AVMA: Marketing Hawaii Winner: The American Veterinary Medical Association When the American Veterinary Medical Association decided to hold its 143rd annual convention in Honolulu, it wondered whether it had bitten off more conference kibble… Continued

Nonprofit Executive Of The Year

December 11th, 2006 by

Winner: Janet Moore, Director of Community Relations and Marketing, Mission & Health Hospitals Janet Moore embodies the concept of “doing well by doing good.” As the director of community relations and marketing for Asheville, North… Continued

Employee Communications

December 11th, 2006 by

Campaign: Picture the Future: Building a New Peel Board Brand – Internal Launch Kit Winner: Peel District School Board The Peel District School Board had a new logo, and it was proud of it. When… Continued

Crisis Management

December 11th, 2006 by

Campaign: Hurricane Katrina Response Winner: The Humane Society of the United States In response to Hurricane Katrina’s impact on the Gulf Coast, the Humane Society mobilized to help the area’s furriest residents. Anticipating the storm,… Continued

Corporate Partnerships

December 11th, 2006 by

Campaign: Let’s Say Thanks To Our Troops Winners: Xerox Corporation and Give2TheTroops By early 2006, 150,000 United States men and women had been deployed to the Middle East, and Xerox Corporation wanted to find a… Continued

Advocacy Campaign and Lobbying Efforts

December 11th, 2006 by

Campaign: Utah Teen Driving Safety Winner: AAA of Northern California, Nevada and Utah The best way to make young drivers into safe drivers is to give them the best driver training possible and keep their… Continued